Shop With Style

For thousands of years, women have been utilizing various oils, essences, and balms to enhance their scent. Before that, well…we’re afraid things were pretty stinky. Today, though, women are spoiled for choice in perfumes! And therein lies the challenge…with the holidays approaching, and hundreds of perfumes on the market to choose from, how do you find the best ones for you? The answer is actually simpler than you might imagine. Your style in fashion is the key in unlocking your ideal fragrance this Fall!

• Fun and Flirty – You are definitely girly. You love playing up your feminine side. Then sugary and fruity fragrances are for you! Your fragrance should highlight notes of pear, sugarcane, vanilla bean, passion fruit, plum, and/or caramel. Some leading contenders: Prada Candy Kiss, Yves Saint Laurent Black Opium, and Viktor & Rolf Flowerbomb Fireworks.
• Classic and Elegant – You are very ladylike. You gravitate towards the classic wardrobe choices, like cashmere cardigans and pearls. Your fragrance will evoke images of Grace Kelly and Audrey Hepburn, with their notes of iris, peonies, jasmine, lily, and mimosa. Some leading contenders: Jo Malone London Mimosa & Cardamom, Chanel Chance Eau Vive, and Gucci Bamboo.
• Sexy and Glam – Your chosen weapons on a Friday night out are a killer pair of stilettos and a stunning LBD. You don’t mind getting attention…in fact, you love it! Your fragrance will have loads of spice to it, just like you! Look for notes of black pepper, leather, incense, saffron, and cinnamon. Some leading contenders: Marc Jacobs Decadence, Dior J’Adore Touche de Parfum, and Dolce & Gabbana Velvet Exotic Leather.
• Modern and Bold – Your fashion and accessories are always very now. You dare to wear even the boldest colors, patterns, and cuts without a second thought. Your fragrance will make a statement, as you do every time you walk into a room. Look for notes of lush florals combined with more masculine scents like sandalwood, cedar, and amber. Some leading contenders: Michael Kors Rose Radiant Gold, Tom Ford Noir Pour Femme, and Donna Karan Liquid Cashmere Black.
• Boho Chic– You epitomize the free spirit in every woman. If the style is loose and flowy, with rustic or ethnic prints, it’s fabulous to you. Your fragrance will be spicy and earthy, with notes of patchouli, pepper, citrus, and sandalwood. Some leading contenders: Tory Burch Absolu, Lancome La Vie Est Belle Eau de Parfum, and Calvin Klein Euphoria Essence.

The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

• Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
• Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
• Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
• Price point: $3 – $6
• Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
• Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

• Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
• Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
• Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
• Price point: $4 – $10
• Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
• Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

• Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
• Real or synthetic? All of the lashes appear to be synthetic-only.
• Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
• Price point: $4 – $6
• Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
• Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

• Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
• Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
• Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
• Price point: $17 – $30
• Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
• Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

• Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
• Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
• Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
• Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.