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About Alpha Industries

Travel back to 1959. Knoxville, Tennessee. The United States Department of Defense recruits Alpha to revamp its military jacket. Why? Because as the jet age takes flight to greater heights and ground troops encounter trickier terrain, the technological needs and real-life demands of our soldiers change. Simply put, but not simply achieved, Alpha re-engineers outdated designs. As better fabrics are developed and tested, Alpha makes better jackets for our soldiers-better designed, better produced, and more reliable. Alpha garments are ranked as warmer, more comfortable, and designed to meet any climatic challenge or test of time. Today, Alpha Industries is not only a global enterprise, manufacturing and selling its products throughout the world, but also the premier supplier of jackets for the U.S. Air Force, Navy, Army, and Marine Corps. Alpha sets the standard as a leader in cutting-edge outerwear design. From flight decks to civilian sidewalks, Alpha stands on the frontlines of quality and fashion, as a testament to innovation, creativity and manufacturing know-how. The honest truth is that Alpha is tried, and tested, and proven. And that's where you come in. Now it's your turn to try it out.

Why Shop Alpha Industries at Nordstrom

Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from Alpha Industries and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.

Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on Alpha Industries quite regularly.

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3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

8 Best Green-Eyed Celebrity Eye Makeup Looks

You know them, you love them… but have you been taking clues from them to spice up your own green-eye makeup routine? You should! Often times, turning to celebrity eye makeup is one of the best ways to get a little extra inspiration… and we’ve got 10 celebs who really know how to flaunt those green peepers!

  • Angelina Jolie – She is definitely one of our all-time favorite green-eyed beauties, and an all-time favorite tutorial subject on YouTube for her consistently winning celebrity eye makeup. Angie prefers to stick with a soft and lovely cat-eye: soft taupe in the crease and under the lower lash line, a dark line of kohl or liquid liner winged-out on the upper lash line, with natural or slightly enhanced eyelashes (thanks to the addition of demi or individual lashes). But another reason she’s one of our beauty icons? Those brows! She has some of the most perfectly groomed and shaped brows ever. Brows can make or break your look, so be sure to keep yours up to snuff. If you are unsure of your best eyebrow shape, enlist the help of professionals in a salon… at least until you get the hang of upkeep yourself.
  • Kristen Stewart –While she doesn’t seem to be one for much makeup off the red carpet, on the red carpet, she absolutely smolders! Kristen loves to highlight her bright green eyes with dark, smokey looks, lots of dark plums and grays, and she usually sharpens the look by lining her inner rims with black. If you’ve got a night out on the town planned, Kristen Stewart should be your green-eyed go-to inspiration.  
  • Emma Stone – Always, always seems to have the perfect eye makeup going on! Most of the time, especially when her hair is that lovely reddish-orange, she pops her green eyes by applying a peachy shadow to the lid, a warm brown through the crease and outer V, a smudged line of dark kohl or a sharp line of liquid liner along the upper lashes, and a healthy dose of black mascara. More often than not, her bottom lashes will be either left bare, or will only be lined about half-way in. Her eyes are almond-shaped, but she plays them up even more by extending the outer V, with liner, shadow, or both.
  • Olivia Wilde – This girl should definitely be on your go-to list of crush-worthy celebrity eye makeup. Though she has been blonde a time or two, her light green eyes pop far more with darker locks. If you want to experiment with colors, she’s a good one to study. Olivia knows that copper, plums, and grays really accentuate her green eyes, and she’s not afraid to layer the same color in shadow and Go bold, baby!
  • Aishwarya Rai – Wow… does she have some gorgeous eyes, or what? She’s one of those celebrities with big eyes that set our hearts a-flutter! Aishwarya usually likes to play up the lovely almost shape of her eyes, as well as her Indian heritage, with thick liquid liner along the top lashes, drawn out into a graceful wing at the outer corner. As for color, she keeps it warm, with lots of browns, coppers, rusts, and occasionally some dark plums. When going for a more exotic look, she lines her inner rim with a black pencil, which really defines the shape and makes the green color pop. And those lashes! Always long and fluttery. To get the same effect, you can definitely add mink false lashes… but to keep your lashes gorgeous 24/7 (for up to 3 months), look into getting  eyelash extensions at your local salon.
  • Rhianna- She’s not afraid to experiment with her clothes, or her hair, or her music… but if you notice, she can almost be conservative with her celebrity eye makeup She knows her green eyes are one of her best features, and she knows how to work them to the max. Her preferred look seems to be either a bare lid, or just a sheer wash of a neutral color, with a smudged black/gray line under the lower lashes only (none on the top lashes), and lots of mascara. For added emphasis RiRi also likes to line the inner rim with black.
  • Charlize Theron – The girl is stunning, no doubt about it. She loves to play up the light green of her eyes with shimmery peach, coppers, and browns, with the darkest shades accenting the outer V. Even on the red carpet, Charlize has been known to shun regular liner, opting only for lining the inner rims, and pulling the look together with long, lovely lashes. You could also recreate this effect by applying a wash of mid-tone shimmery peach on the top lid, with a shimmery taupe under the lower lashes.
  • Scarlett Johansson – It’s hard to beat ScarJo when it comes to rocking a nude cat-eye and luscious red pout. Her beautiful almond-shaped green eyes just lend themselves so well to a nice tapered liquid liner winging out at the corners! But, applying liquid eyeliner can be tricky, so you might need a little practice to get the look just right. And, to get just the right angle and length on the flick, be sure to look straight on in the mirror with a relaxed Don’t pull the eye taught…that method is almost always a disaster! Check YouTube for tons of other great tips and tricks for achieving the perfect cat-eye.

As you can see, just by studying your favorite green-eyed celebs, you might be able to have a little of their green-eyed glamour rub off on you. True, often times, their looks are the result of skilled celebrity eye makeup artists… but the tips and tricks used to get those looks are universal. With a little practice and patience, they can be adopted into your own makeup routine, and adapted to your own beautiful eyes!

 

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