It started with a shoe in a toaster oven. Golden Harper, an elite runner and running store manager in Northern Utah began to notice the design of traditional running shoes was hurting customers more than helping them. He began experimenting on their shoes and used a toaster oven to peel back the midsole, carve out excessive heel height, and modify the shoe to a “Zero Drop” profile. Harper and industry research believed excessive heel height encouraged a high-impact heel strike. Once his customers fell in love with his Zero Drop modifications and saw they helped encourage a low-impact landing, he knew he had an innovative solution to a better run. A few years and awards later, Altra has evolved from the inside of a toaster oven to a Top 10 running specialty store brand. We are the only running shoe company to provide a complete line of footwear with a FootShape™ toe box and Zero Drop™ platform. Our innovative footwear allows your foot to remain in a comfort, natural position throughout your run and let you run the way you were born to. Give your run what it’s been missing and the freedom your feet deserve with Altra Footwear.
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If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!
- Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
- Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
- Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
- Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!
Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right? Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.
- Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
- Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
- Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
- Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
- All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.
With colder temperatures fast upon us, it’s finally time to break out those gorgeous chunky knit sweaters! A long-time staple of winter wardrobes, the chunky knit is indispensable for not only staying comfy and cozy, but for looking fabulous in the process! Sure, you can pair it with the standard skinny jeans and fleece-lined boots…but if you’re looking for other ideas to make the most of your chunky knit while the weather permits, then step right up!
Wear it with…
- Leather pants and stiletto boots – Since the chunky knit sweater adds considerable bulk to any outfit, it’s important to try to balance its soft shape out with more form-fitting, tailored pieces. That’s why the leather pants and sleek, stiletto boots work so well. And no need for real leather here, faux leather pants or leather-look leggings will do the trick.
- Circle or skater skirt and low-heel ankle boots – This would work best with a cropped chunky knit sweater. And the reason this works is because, though the skirt is full, the waist is nipped in, and the length/fullness is short. The bulk of the sweater is therefore balanced. And low-heeled ankle boots add a nice edginess to the feminine shape of the skirt.
- Leather mini and brogues – When we say “mini” here, we don’t mean one of those ultra short, ultra form-fitting body-con ones. A little bit of “wiggle room” is ok here, but just make sure the shape of the skirt is straight or A-line to again balance out the soft bulk of the sweater. The sweater can be cropped, or, if longer, use a “half tuck” technique to show your waist. Pair it all with opaque tights and super cool brogues. This menswear trend looks fantastic with tights!
- Cropped boyfriend jeans and peep toe booties – This is perhaps the most relaxed of all the looks we’ve covered, but that’s not to say it’s sloppy! Even though the jeans are looser than fitted, the legs narrow as they approach the cropped ankles. And since you will be wearing either a cropped sweater or using the “half tuck,” your waistline will still be visible as well, so there will still be some definition. The peep toe booties add a delightful feminine touch, as well as some flattering height.
- Leggings and knee-high boots or combat boots – A winter classic, you can never go wrong with this combo! The leggings mean that you can go quite bulky with the sweater, wearing it long and loose. The slight bulk from the knee-high or combat boots (think Doc Martens) will help to avoid you looking like your torso is balancing on two spindly coffee-stirrers.
