Shop With Style

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

You’ve probably heard the saying, “Dress for Success.” Well, that’s easier said than done, especially if your budget is a bit thin. It’s a frustrating Catch-22: you need to dress the part to get a better job, but you can’t afford to dress the part until you get a better job. Luckily, there are some things you can do (yes, even on your current anorexic budget) to plump up your work wardrobe while you climb the corporate ladder.

• Sign up for sale alerts – Many websites, such as ShopItToMe.com, provide customized sale alerts. Simply choose which items you are looking for (in your initial wardrobe-building, focus on wardrobe staples such as pencil skirts, trousers, cardigans, etc.), and the site will email you with alerts when those items go on sale across the internet.
• Know what compliments your figure – If you are pear-shaped, you know to pick styles that hug your waist and flow away from your hips (A-line skirts are great). If you have an hourglass figure, you know you can pull off more body-hugging styles (but try to avoid items that are too clingy). If your figure is more boyish, you know to pick more feminine, flowing pieces. Once you know your body shape, a simple internet search will show you the silhouettes that flatter you the most.
• Find a tailor – Now that you know your best silhouettes, and you’ve found the deepest sales, you will be amazed at the difference a good tailor can make. In the skilled hands of someone who can nip, pin, and sew, a good article of clothing can be transformed into a fantastic article of clothing in no time flat. The best use of a tailor can be seen in that all-important professional wardrobe staple…the suit. Great suits can cost a small fortune, but a suit bought at a less expensive retail chain can be made to look as if it cost a small fortune…and made to look as if it was made for just for you… after your tailor has had their way with it.
• Focus on basics, not Louboutins – Sure those leopard print Louboutins look fierce, but when you are just starting out in the working world, spending an entire month’s salary on one or two pairs of shoes is absolutely ridiculous. And even though your feet will look fab, the rest of you will look like an impulsive, childish noob. You need decent quality shoes in black, brown, and nude. Those will work with just about anything in your closet.
• Invest in undergarments – No, we’re not talking about clearing the sale racks at Victoria’s Secret. We’re talking shapewear and bras. These are your foundation pieces for everything, and if they are ill-fitting, everything looks off. They don’t have to look pretty…they have to work. So go for form over fashion here. And don’t just go after the size you think you are… go get fitted for a bra, which is a free service in many stores.
• Know when to splurge and when to scrimp – There are certain wardrobe pieces that will never go out of style: black trousers, pencil skirts, a classic cashmere sweater, a fitted white button-down shirt, a large leather tote, etc. As you begin shopping with a more skilful eye, and as you begin earning more money, start filtering these “splurge-worthy” pieces into your closet. For now though, stick to the basics, and, most importantly… IGNORE LABLES. Besides, after you get through with the targeted sales, the flattering silhouettes, the shapewear, and the tailor, you’ll look like a million bucks!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!