Shop With Style

You’re seeing it everywhere right now. The dark lip trend is in magazines, on the runways, even strutting up and down the city streets and sipping at the local coffee shop. You might be thinking, “That trend isn’t for me. I’ll never be able to pull that look off.” But guess what? You soooo can!  And here’s how…

• Pick the right shade – Rest assured, there is a lush, dark hue for each and every skin tone out there. If you have fair to medium tone skin, try versions of purple-based merlot colors. For those with medium to olive skin tones, try hues of burgundy with a more terra cotta base. Deep tone skin can really push the boundaries of deep and dark, so try a merlot with a bit of black or brown.
• Exfoliate, Exfoliate, Exfoliate – You’ll hear this tip in almost every lip color guide…because it honestly makes a huge difference to how color glides on and looks. If your lips are dry, cracked, and flaky, any lip color will get stuck in the cracks and crevices…but a dark lip color will look positively atrocious. Scrub gently with a product like Fresh Sugar Lip Polish, or Bliss Fabulips. You can also use something simple like olive oil and sugar. Then wipe with a warm, damp cloth and follow with a non-waxy moisturizer.
• Check your upper lip – You may not think it will make a difference, but trust us, it will. Wearing a dark lip color will draw attention to…yep, you guessed it…your lips. Not only can the dark color get snagged on the tiny hairs, but the hairs can also cast a shadow on that upper lip. Both of which will draw the wrong type of attention. And bleaching the hair won’t work. So, go the distance and remove the hair completely.
• Let your skin glow – Dark lips will tend to highlight any blotchiness or imperfections in the skin, so even it up and make it glow as much as possible. That means scrubbing and exfoliating your face, removing any little patches of dry skin, then applying a skin brightening BB or CC cream, which will also help to even things up and get you glowing. After all, you want a clean, even canvas for those bold lips!
• Even the base – Everyone’s lips have some sort of natural hue, and sometimes, that hue can throw off a perfectly wonderful deep Winter lip color. So after applying foundation, dab on a bit to your lips and blend. You’re not looking to completely white-out your own hue, you just want to tone it down a bit so that the lip color reads true when you apply it.
• Strategically line – Lining when applying a dark lip color can be tricky. If you make a mistake, it will be very The best way to line a dark lip is to start with a nude color. Line just outside your natural lip line and blend away from your lip. The will not only help to keep the lip color from running, it will also make the color itself pop. Next, apply a liner in a similar shade to your lip color to just the area of your cupid’s bow and the middle portion of your bottom lip. Next, apply the lip color with a lip brush, to give you more control over color placement.

And there you go! Perfectly luscious, perfectly beautiful deep, dark lips for the Winter season.

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

• Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
• Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
• Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
• Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

You’ve probably heard the saying, “Dress for Success.” Well, that’s easier said than done, especially if your budget is a bit thin. It’s a frustrating Catch-22: you need to dress the part to get a better job, but you can’t afford to dress the part until you get a better job. Luckily, there are some things you can do (yes, even on your current anorexic budget) to plump up your work wardrobe while you climb the corporate ladder.

• Sign up for sale alerts – Many websites, such as ShopItToMe.com, provide customized sale alerts. Simply choose which items you are looking for (in your initial wardrobe-building, focus on wardrobe staples such as pencil skirts, trousers, cardigans, etc.), and the site will email you with alerts when those items go on sale across the internet.
• Know what compliments your figure – If you are pear-shaped, you know to pick styles that hug your waist and flow away from your hips (A-line skirts are great). If you have an hourglass figure, you know you can pull off more body-hugging styles (but try to avoid items that are too clingy). If your figure is more boyish, you know to pick more feminine, flowing pieces. Once you know your body shape, a simple internet search will show you the silhouettes that flatter you the most.
• Find a tailor – Now that you know your best silhouettes, and you’ve found the deepest sales, you will be amazed at the difference a good tailor can make. In the skilled hands of someone who can nip, pin, and sew, a good article of clothing can be transformed into a fantastic article of clothing in no time flat. The best use of a tailor can be seen in that all-important professional wardrobe staple…the suit. Great suits can cost a small fortune, but a suit bought at a less expensive retail chain can be made to look as if it cost a small fortune…and made to look as if it was made for just for you… after your tailor has had their way with it.
• Focus on basics, not Louboutins – Sure those leopard print Louboutins look fierce, but when you are just starting out in the working world, spending an entire month’s salary on one or two pairs of shoes is absolutely ridiculous. And even though your feet will look fab, the rest of you will look like an impulsive, childish noob. You need decent quality shoes in black, brown, and nude. Those will work with just about anything in your closet.
• Invest in undergarments – No, we’re not talking about clearing the sale racks at Victoria’s Secret. We’re talking shapewear and bras. These are your foundation pieces for everything, and if they are ill-fitting, everything looks off. They don’t have to look pretty…they have to work. So go for form over fashion here. And don’t just go after the size you think you are… go get fitted for a bra, which is a free service in many stores.
• Know when to splurge and when to scrimp – There are certain wardrobe pieces that will never go out of style: black trousers, pencil skirts, a classic cashmere sweater, a fitted white button-down shirt, a large leather tote, etc. As you begin shopping with a more skilful eye, and as you begin earning more money, start filtering these “splurge-worthy” pieces into your closet. For now though, stick to the basics, and, most importantly… IGNORE LABLES. Besides, after you get through with the targeted sales, the flattering silhouettes, the shapewear, and the tailor, you’ll look like a million bucks!