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About Asics

ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS shoes and ASICS clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS philosophy imparts an incredible story of athletic performance and technical advancements. ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS® GEL® Cushioning System. The ASICS® GEL-NIMBUS® and GEL-KAYANO running shoes benefited from such innovation and have enhanced the running experience for so many ASICS mens and ASICS womens aficionados. So on any given day, a runner can get fitted from head to toe with ASICS running clothes and running shoes. A feat Kihachiro Onitsuka would be very proud of to this day. Running is one focus for this brand as ASICS produces products for training, volleyball, wrestling, track & field, cheerleading and field sports. ASICS kids shoes and ASICS kids clothing are made for the younger athletic market. Rounding out the brand’s product offering are ASICS bags to help meet the demands of your sporting desires. To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new, and always staying ahead of the curve is how ASICS manages to stay true to it's namesake.

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Accessories you cannot live without

We often focus a lot on what to wear and our accessories often find themselves second in the grand scheme of things when we are deciding on an outfit for a night out. It is my honest belief that you can accessorize a simple outfit and make it go from ok to wow with just a few simple statement pieces, so read below for a few simple pieces to help change your outfit from plain to amazing in just a few simple steps.

 

A great statement necklace

If you have selected a simple, block color outfit such as a plain black jumpsuit or a black top with a pair of black skinny jeans or trousers, a big, bright and bold statement necklace can really pull together and set off your entire outfit. If you feel comfortable select a large, chunky necklace, in block colors to add a bit of color and style to a plain outfit.

 

A dazzling clutch purse

If you are heading out for the evening you might want to style a simple outfit with a clutch purse. You will find a brightly colored clutch will help to either brighten up a simple outfit or keep a busy outfit looking stylish, elegant and unfussy.

 

Simple, yet elegant heeled shoes

Shoes are one of the most pivotal parts of any outfit and if you are looking for an elegant look a simple pair of strappy sandals really can help to bring your overall look together. If the weather does not really allow for sandals, which is especially true in many places throughout the winter, then a simple pair of court shoes or heeled boots while work just as well.

 

A pair of statement earrings

Earrings are a simple addition to your outfit and you can go two ways with them. If you are looking to go simple with your accessories because you have a bit more of a bright or fussy outfit, a simple pair of studs can help to make any outfit look classy. If you feel like your outfit needs more color you can consider a colourful pair of statement earrings.

 

Do not dismiss hair accessories

If you have longer hair you might want to consider some accessories for your hair. If you have your hair loose around your shoulders you might want to add a simple or sparkling headband. If you are attending a formal event, such as a wedding, a fascinator works well instead of committing to a full on wedding hat. Other hair options include clip in florals or a nice simple hair clip to keep your hair off of your face.

Pretty Natural Makeup Tips for Brown Eyes

Sure, every once in a while, a good va-va-va-voom makeup look is great, but who doesn’t want to look pretty every day? If you’ve got brown eyes, then we just so happen to have some great tips for achieving a beautiful natural look that’s perfect for every day!

  1. Cleansers – No makeup look can begin without a clean face. Even if you cleanse your face of makeup the night before, it’s always good to use a gentle, mild cleanser every morning before you apply makeup again. Great options: Juice Beauty Organic Face Wash and Neutrogena Fresh Foaming Cleanser.
  2. Eyebrows – If you aren’t paying attention to your eyebrows, you are missing one of the most crucial parts of any natural makeup for brown eyes look…or any look, for that matter! Brows should be groomed with a well-defined arch. Invest in a good eyebrow shaping kit. Great options:  Benefit Cosmetics Brow Zings, Nyx Eyebrow Gel, and Anastasia Beverly Hills Five Item Brow Kit.
  3. Shadows – Using natural makeup for brown eyes, your shadow color choices can make or break the look. Know which colors work best in your shade. For example, perfect colors in makeup for dark brown eyes would include bronze for a natural tone, or a bright sapphire blue for a pop of color. Medium brown eyes should look for subtle or bright plums and purples. And light brown eyes, opt for shimmery taupe or a lively teal, or even fuchsia!
  4. Liner – Depending on the shape of your eye, you can find dozens of tutorials and how-to videos online outlining the proper eye makeup techniques that will help make them look their best. But if you are aiming for both a natural look and a natural product, you can find both in every price range. Great options: Any of the Almay liners, liquid and pencil, Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum, Bare Minerals Round the Clock Waterproof Liner, and NVEY Eco Organic Cake Liner.
  5. Mascara – When looking for natural makeup for brown eyes in mascara, it’s best to search for paraben free cosmetics and organic formulations whenever possible. One of the best organic mascara products on the market, which also happens to be one of the most readily available is the Physician’s Formula Organic Wear 100% Natural Origin Mascara, and at a budget-friendly price of around $10, you can’t beat it.
  6. Lashes – Don’t think that because you want a more natural look, using more natural products, that you can’t add some glamour with natural looking false eyelashes! You can find human hair lashes, as well as natural mink eyelashes in several beauty stores and online. Whether you opt for partial lashes, individual lashes, or the flair from full lash strips, you can go subtle, go over-the-top, and everything in between! Great options: Ardell Fashion Lashes, and Eylure Naturalites Eyelashes.

See? With just a little forethought and specific shopping, you can find your best natural makeup look for brown eyes!

 

Effortless Ways to Mix and Match Color like a Pro

You’ve got some great pieces in your wardrobe. You know you do. So then why is it that every time you open your closet, you either A) find you have absolutely nothing to wear, or B) stick to your same ol’ “safe” outfits. It might all come down to a very simple reason: you are not taking full advantage of color matching. Once you start looking at colors, and new ways to combine them, a world of possibilities with your existing wardrobe will open up before your eyes!

  • Complimentary Colors – Unless you remember high school art class, you might need to get on Google for this. On the color wheel, a complimentary color is one that can be found directly across from your current color, and it is combo guaranteed to look fab. See? It’s science!
  • Think Ombre — Admittedly, this is the easy way out, but it will work in a pinch. It might even get your color matching juices flowing! Just as ombre uses varying shades of the same color, try pairing differing hues of the same color in pastels, jewel tones, earth tones, etc.
  • J. Crew Cheat Sheet – When in doubt, hit the catalogues! It works to find inspiration in almost anything… decorating, interior design, gardening…so why not fashion? J. Crew in particular is fantastic at coordinating items resulting in the most beautiful array of colors and patterns you’ve ever seen! It’s almost guaranteed that even if you don’t have the exact pieces J. Crew is using, you most likely have the colors. So look at how their experts are pairing the colors, and follow their lead.
  • Look to Your Prints – Some of your favorite, most unlikely, most delightful color combinations might be hiding right in front of your eyes! Maybe it’s in your closet, or your accessory drawer, or maybe it’s something straight from a fashion mag or your favorite designer’s runway show. Prints! You know ‘em, you love ‘em…and they can unlock all kinds of winning color combinations for you. Also pay attention to the proportion in which each color is used. Make the most-used colors the inspiration for your big pieces, and let the lesser-used colors inspire you for small pieces and accessories.
  • Black and White – It’s classic for a good reason: it works! Pairing black and white is not only striking, but it works on a scientific level, since these two colors are opposites on the color wheel. And they also combine to provide an epic base for adding a pop of color in shoes, belts, jewelry, bags, and other accessories (just do us a favor…don’t take it too far and go all Cruella Deville on us).

 

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