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About Atomic

Atomic is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world's most challenging pistes – within a stone's throw of the factory. The secret to Atomic's success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products.

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An “Every Girl” Guide for Wearing Crop Tops

Maybe you passed on wearing a crop top this summer because you didn’t think it would suit you. Did you think that because you’ve got a curvy/pear shaped/plus size/boyish/inverted triangle/busty figure that the crop top was one trend that you’d have to sit out on? Well, there are many different kinds of crop tops, and we’re here to show you that no matter what your shape, come next summer, you can rock one with the best of ‘em!

  • Pear-shaped – The pear-shaped body is identified by having narrower shoulders and broader hips, so possibly you thought that a crop top would only accentuate those proportions? Well, if it’s the wrong kind of crop top, then yes, it could. So you should look for one that hits precisely at the vertical center of your rib cage. It is best paired with a high-waisted pencil skirt.
  • Plus-sized – The key here is all about proportions and fit, and by fit, we mean that the top should neither be too clingy or too loose. You can opt for a long-sleeved crop top, which is also great for camouflaging any arm insecurities you might have. Pair your top with a full skirt that’s nipped in a the waist, to really flatter your shape.
  • Curvy – Kim Kardashian knows her crop tops, you gotta give her that. If you look closely at how she works that style, you’ll notice that her crop tops are always slightly longer, hitting at her natural waist. She usually pairs the top with a form-fitting, high-waisted pencil skirt. Why is her fitting so precise? Because she knows (well…her stylist knows) that the curves immediately on either side of that center point will be highlighted while managing to make her waist look super small!
  • Boyish – If you try a small, tight, short crop top on a boyish figure, it will only serve to make that figure look even more boyish and rectangular. Instead, opt for one that is slightly looser in fit, one that will camouflage your possible lack of curves up top. If you pair it with a high-waisted maxi skirt or pair of flowy palazzo pants, the pieces will combine to give the illusion of more curves, while keeping your small waist in focus.
  • Inverted triangle – This body shape is identified by having slightly broader shoulders than hips. You might have also heard of it referred to as a “swimmer’s physique.” The most flattering crop top for you will be in a halter style, which will draw attention away from the width of your shoulders and torso, while still emphasizing the smallness of your waist. When paired with a fuller skirt, your feminine curves will be showcased!
  • Busty – It’s sometimes tricky to dress a busty figure, since the wrong fit can often lead to the wrong kind of attention. So your crop top needs to be perfect on fit. Not too tight, not too loose. You can opt for a high neck and/or long sleeves to minimize the emphasis on your chest as well. Paired with well-fitting (not tight) trousers, a high-waisted pencil skirt, or a full skirt, your look will be utterly on point!

 

Top 7 Bags Every Woman Should Own

It’s easy to spend lots of money on every bag trend that comes along, trust us. But no one can possibly afford keeping up with that game. The truth is, with just 7 bags (more or less), you can be completely prepared…and completely fabulous… no matter what the occasion, or the outfit!

  • The Tote – This is the carryall, and it usually comes with two straps for carrying options – shorter straps to be worn close under your arm on your shoulder, one longer strap to provide a bit more room under your arm. This classic Michael Kors will be perfect! Ideally, you would have 3 totes – one in black, one in brown, and one in a neutral nude color. But you can start with the black one…it usually goes with anything!
  • Day Clutch – This clever little tool can be kept inside your larger bag. A day clutch is perfect for carrying just the essentials on those quick trips to the store or to lunch from work, when you don’t want to lug around your tote. It can also make appearances at fun weekend meetings and lunch dates.
  • Metallic Evening Clutch – You know your tote won’t really go well with sequins or that fab lace crop top. You also don’t want to have to carry around all that stuff. You want to be partying it up on the dance floor, or laughing with your girls, drink in-hand. That’s where a metallic evening clutch comes in. It doesn’t necessarily need to be metallic, but do try for something fun and/or sparkly. And for even more maneuverability, opt for one with a wrist strap, like these from Coach.
  • Weekend Casual Bag – This bag is somewhere in between your favorite tote carryall, and your evening clutch. It carries some of your necessities, but not the full “kit and caboodle.” The ideal weekend bag is more on the casual side, and can be worn multiple ways…crook of the arm, under the arm, cross-body. It should also be a neutral in color, so it’s sure to go with everything.
  • The Cross-Body – It could be a hobo, messenger, or satchel style, but everyone needs a mid-sized bag that can be slung on cross-body to keep you hands-free while you’re on the move. Some cross-body bags can be casual, some can be dressier (often having a chain as the strap), but this clever little bag will be a lifesaver when going into big crowds.
  • Classy Backpack – These aren’t the backpacks that used to crease your shoulders carrying 900 pounds of books in high school. The classy backpack is huge this Winter, and we’re loving it. Avoid those made from cloth material, to keep it from looking too casual. Instead, any leather or leather-look that you would want in a tote, you should want in your backpack. Keep it simple too…don’t choose one with too many pockets or attachments. Thin-to-medium straps are also a must…nothing too thick and bulky.
  • Pop of Color Bag – This is the wildcard. This is where you can really let loose and have a bit of fun. This is the bag that will brighten up an otherwise “safe,” neutral, or monotone outfit. You can go for a bag in a bright hue (or several hues in one), maybe something with a little more in the way of zippers, buttons, chains, fringe, adornments. Just remember…think fun!

 

The Most Stylish Coats to Fit Your Shape This Winter

Yes, yes…you need coats to keep you toasty when the air turns chilly. But you can accomplish that by walking around with wrapped in a blanket too.  If you’re gonna keep warm, you might as well do it with style, right? Right! Coats are not just mindless pieces of fabric that get you from point A to point B. Selecting a coat should be no different than selecting an outfit…it should always flatter your body type. These coats will keep you warm while making sure you look hot, flawlessly flattering both your shape and your style this winter!

Hourglass – If you’re an hourglass, then you know how tricky it can be to dress that beautiful shape of yours for warmth… without making that shape look like a tent or a blob. So, for the perfect coat, think wide-belted, single-breasted, with a bell-shaped or A-line skirt. It will show both your curves and define your small waist, which will keep your body in beautiful proportion.

Petite – Your small frame will only be swallowed up by a long coat with lots of bulky material, so look for something that ends just past your hips, and definitely no longer than mid-thigh. Also avoid big buckles and flashy buttons or embellishments. Coats with too much going on will only overwhelm your frame.

Pear – Since you’ve got some awesome hips and curves, your best coat will be one with a dramatic, sizeable, v-neck collar and a cinched waist. This will not only balance up your bottom half, it will draw the eye upwards toward your cleavage and face.

Boyish – The best way to add curves to a boyish shape is with a double-breasted, belted coat with either a peplum waist or a flared, bell-shaped bottom. This will help keep you looking slim while creating delicious curves in all the right places.

Apple – An overall A-line shape with an asymmetric closure (either the line of the zipper or buttons) will skim your widest area, while hugging your most narrow…thus creating a very flattering shape for you. Also look to a geometric, asymmetrical pattern, such as a plaid.

Long and lean – If your figure is ballerina-like (long and lean), you can pull off a longer, straight, structured coat. If it’s more on the boyish side and you’d like some curves, opt for a belted version that cinches in and creates/defines your waist. For an even more graceful and elegant line, try a funnel-neck collar. Positively swanlike!

 

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