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About August Silk

Founded in 1991, August Silk was the first to address the needs of women's fashion demands with the introduction of washable woven silk. Following the success of their knits and wovens business, August Silk expanded its lifestyle brand to include sportswear, tees, and lingerie with the same devotion to softer fabrics, subtle textures, and delicate embellishments. The brand is synonymous with attainable luxury. August Silk resonates with today’s fashion-forward customer who wants designs that reflect her individuality from tailored luxe to casual sophistication to comfortable elegance.

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Winning Tips for Hooded Eye Makeup

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

  • Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
  • Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
  • Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
  • Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

 

Festive Party Eye Makeup Ideas

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

  • Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
  • Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
  • Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
  • Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.

 

Styling Tips for Curvy Girls

In this day and age, when everything in fashion and the media seems to be geared towards slim and skinny models, it can be difficult for curvy girls to find and style clothes that fit and flatter. Of course it’s easy to say that every woman’s shape is beautiful, but if that woman doesn’t feel beautiful, no outfit will work, no matter how much it costs. Luckily though, there are some tips and tricks you curvy girls can use that will amp up not only your outfits, but your confidence!

  • Don’t try to hide your shape – You may think that the more covered you are, the more you can hide your shape, and therefore, the better you will look. But nope. In fact, it’s pretty much the opposite. Sure, if you are self-conscious about an area, you can keep it covered, but be careful not to hide away in too much fabric. That will do little more than make you look sloppy and, often times, even bigger than you actually are.
  • Invest in undergarments – If you don’t already know, shapewear can smooth out a multitude of jiggly bits. But don’t try to squeeze into something three sizes too small for you thinking it will make you look skinnier. Not only will you be horribly uncomfortable, but you will only end up pushing the fat from one place to another, creating rolls you didn’t intend on. Instead, find shapewear that fits, smoothing out areas that are in need. And be sure to invest in a good bra too! That can make a tremendous difference in how your clothes actually look and fit. Imagine how much better you will look if your boobs aren’t down at your waist! But please don’t guess your size. Many stores offer free bra sizing, so take advantage of it!
  • Try on, try on, try on – You may think you’re a certain size…but you almost certainly won’t be that size in every That’s why it’s important to try on everything. Don’t shy away from sizes because you think it’s too big, and don’t shy away from sizes thinking it’s too small and will never fit you. SIZE…IS…JUST…A…NUMBER.
  • Dress your shape – Curvy girls come in all different shapes and sizes. Once you know what shape you are, you will know what pieces will flatter you the most. There are loads of shape guides online to use as a reference. Whether you’re a triangle, rectangle, pear, hourglass, inverted triangle, or oval, dressing to your shape is key to looking your best!
  • Get a tailor – Let’s say you found a fab button-down top that actually fits around your boobs…no gaping around the buttons…but the rest of the top is waaaay too big. Your first instinct may be to put it back on the rack, but you’d be making a mistake and missing out on a great wardrobe staple piece. One of the things you will need to accept as a curvy girl is that a lot of clothing won’t fit you perfectly right off the rack. That’s no excuse for wearing ill-fitting clothes though! The answer is to take those important pieces to a tailor. It can make all the difference between looking sloppy and looking sensational!

 

 

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