Brioni was established in Rome in 1945 as a men's tailoring company by founders Nazareno Fonticoli, a tailor, and Gaetano Savini, an entrepreneur, who opened their first shop on Via Barberini 79, calling the brand after the Brijuni islands in Croatia. Brioni quickly started to raise interest from high-profile movie business personalities, Heads of State and business leaders. In 1952, Brioni staged the first men’s fashion show in history, inside the Sala Bianca at Palazzo Pitti in Florence. The clothes introduced new silhouettes, bold colors and innovative fabrics, marking an important chapter for the company. A couple of years later, Brioni invented the trunk show, during which the collections were presented directly in stores, allowing customers to personalize the garments with the Su Misura service (made-to-measure). In 1959, a production plant was opened in Penne, Abruzzo, birth town of Nazareno Fonticoli. Called Brioni Roman Style, the state-of-the-art factory introduced the concept of Prêt Couture, or ready-to-wear Haute Couture that sealed the international rise of the brand. In 1985, the company opened a tailoring school in Penne with the aim of transmitting to younger generations the specific Brioni sartorial method. In 2007 and 2011 the Luxury Institute of New York has named Brioni as the most prestigious men’s fashion luxury brand in America. Since its inception the company has dressed many international celebrities from the film and entertainment industry, from Richard Burton, Kirk Douglas, Henry Fonda, Clark Gable, Tyrone Power, Anthony Quinn and John Wayne to Matthew McConaughey, Leonardo DiCaprio, Joel and Ethan Coen, Orlando Bloom, Ansel Elgort, Jon Hamm, Harvey Keitel and Morgan Freeman, among others. In 2012, with the acquisition by French group Kering, the company entered a new phase. Under the leadership of Creative Director Brendan Mullane, Brioni designs, develops and manufactures Su Misura garments and sartorial ready-to-wear collections as well as leather goods, shoes, eyewear and fragrance. Brioni products are distributed globally, encompassing Europe, Asia and America, through directly-owned boutiques and a network of department stores.
In a world where luxury seems to be going away, Neiman Marcus is one of the few companies that still does luxury right – especially with brands like Brioni. Blending together great sales and high-end fashion, shopping at Neiman Marcus, even if it is just online, is an experience. You’ll have access to some of the highest end designers and with Brioni, there is nowhere else you’ll want to shop. Even better, you’ll find something for everyone – from a teenager to your mom to a newborn baby. They have one of the widest selections on the internet for Brioni and other well-known names. Of course, you can also expect some surprises.
Most importantly, Neiman Marcus sometimes gets exclusives from Brioni where you can’t find the item anywhere but either in a Neiman Marcus or online. You have to be quick, however.
SHOP NOW BRIONI at NEIMAN MARCUS
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Ever since we all started using our phones as clocks, we have gotten away from wearing watches, which are really great pieces of jewelry that can last a lifetime. However, there are signs that fashion is shifting back toward using watches as focal points of outfits. Here are a few pieces to start building your collection before everyone else does:
Something Classic
A classic watch is something that will never go out of style. These are the watches that have metallic accents, neutral colors, and can basically work with any outfit, from a pair of jeans and a t-shirt to a business suit.
If you are going to invest in a watch of this kind, ensure that it comes with a sturdy band for daily wear.
Something Casual
Watches you wear the to grocery store or to the movies are different than watches you’d wear elsewhere. They are made to be worn and roughed up a little bit. That doesn’t mean that they have to lack style, however. Instead, go with a unique wrap-around watch or something that has a gimmicky finish to it. That will help you to dress down any outfit but still have the feeling and appearance of a great watch.
Something Gold
In general, we tend to overlook gold jewelry and watches because we don’t always wear it. So much of fashion today caters to silver jewelry. However, a gold watch is a classic that is never going to go out of style. Just having one around is important, whether you have no other gold jewelry or you do.
Go for a gold in a shade that you like – if you don’t like yellow gold, go for something lighter or a beautiful rose gold color.
Something Funky
There are a few designers out there who make some of the funkiest, funniest watches to wear. These have bright colors, interesting dial options, and even bright bands. These aren’t going to be the watches that you wear on a daily basis, but rather the ones that will give you a little bit of a laugh when you need one.
Something Glitzy
Let’s be honest, we all dream about owning a Rolex or some watch adorned in diamonds. For most of us, that isn’t quite a reality just yet. However, you can get the next best thing by finding a watch that is decked out with some rhinestones or some glitter. You won’t get quite the same look, but they can be fun to wear when you want to have a little extra glamor.
Something For Play
Do you exercise a lot? Go on runs or go kayaking? You likely will want a watch for those activities (especially if you don’t want to get your phone wet) but don’t have one that you want to beat up. Investing in a great sports watch is the perfect way to motivate yourself to get out there and get moving.
A great watch is a piece that you can hold onto forever and even pass to your children. However, having one watch is never going to be enough for all that life throws at you. These are just a few of the watches you will need to have a truly complete collection.
We know the frustration that can sometimes come from looking at the fashion magazines and then trying those looks on our own body type. More often than not, those fashion mag styles just don’t look right on us. Some even manage to look downright hideous. But it’s not your body shape that’s to blame. Would you blame your size 8 foot for not fitting a size 5 shoe? Of course not. The key to looking better is to know what works on your unique apple-shaped body. Once you know that, you can take inspiration from the fashion mag pics and make those outfits your own!
What identifies an apple-shaped figure? Typically, apple-shaped figures are known as “top heavy.” You likely have broad shoulders and a full bust, waist, and upper back. You might also have thinner arms, legs, and hips, since you tend to gain weight around your middle. The key to dressing an apple shape is to draw attention away from your waist.
What to avoid:
- Patterns/pictures that will draw attention to your middle
- Any belt, especially those that are thick, will only highlight your mid-section
- Clingy material
- Shirts/dresses that are much too big, thinking that more fabric will camouflage your belly. It won’t…it will only make you look bigger.
Tops: Go for v-necks and slightly plunging necklines; those will help to elongate the look of your torso while camouflaging your middle. And even though you are an apple shape, you can still emphasize that small portion of your upper waist, right under your bust line with empire-waist tops. You can also try wrap tops that drape loosely over your belly.
Jackets: Belted jackets can help create the look of a thinner waist. But in general, coats, jackets, and blazers look great on you when worn open, as this creates a long visual vertical line, lessening the roundness of your middle. In terms of length, make sure the coat ends mid-thigh or longer. Shorter coats only serve to draw attention to your middle.
Bottoms: Pants are one article of clothing for you that can contain lots of embellishment, especially around pockets. Look for trousers with a flat-front and slightly flared bottoms, which will help to create balance with your mid-section. Wide legs would also tend to work well at balancing you out.
Dresses: Look for A-line, empire, and wrap dresses. All of these will help to create the illusion of a waist, without drawing attention to your belly since they nip in and then flow out and away from your problem area. Skirts should be A-line, and you can even get away with shorter lengths, since your legs are an asset!
The New Year not only brings new possibilities for you, but also for your wardrobe! There are some very exciting new trends upcoming for 2016, but you don’t need to break the bank keeping with the times. By just adding a few key trend pieces to the pieces you already own, you can both embrace the best of 2016 fashion while staying true to your own unique style. We’d give a big cheers to that!
Anything orange – You’ve got to retrain your brain…orange is not just for Summer. It’s a fun and fresh color to ring in the new year, and just a pop of it in your outfit will go a long way. Or, of course, you can always go full-on, all-over orange too, but be sure to balance it out with nudes and neutrals.
Pleats – Unlike the giant-sized pleats of 2015, the pleats trending for 2016 are thinner, tighter, more delicate knife-pleats. These can help to keep a much more tailored look while remaining completely feminine.
Flat mules – These are the evolution of the popular flats of 2015. Flat mules might actually be considered the fashion “mullets” of the shoe world…business in the front, party in the back! But aside from all that, they are oh-so-comfortable.
The half-moon purse – Another evolution on a huge 2015 fashion trend, the half-moon purse is the next cross-body purse…only more structured, and a bit cuter. It has all the convenience of its cross-body cousin and all the roomy functionality of the bucket bag. A perfect combo!
Off-the-shoulder halter – The 2016 version of the classic halter has a higher neck, creating all the drama quite high up and drawing the eye to your neck and shoulders. The thin straps keep it graceful and delicate, while your bare shoulders keep it sexy.
Netting – From the finest mesh to the chunkiest open-weave, many of 2016’s styles will be incorporating netting into the mix. It instantly makes any piece of clothing a bit more fun and approachable, not to mention wearable.
Marled knits – The early months of 2016 will see tons of fashionistas donning light sweaters in lovely and muted marled knits. The contrasting and complementary mix of thread colors softens the overall look and gives added dimension.
Light denim – Denim will always be in fashion, year after year, and 2016 will see it more wearable and versatile than ever! The denim of 2016 is thinner, softer, and will be seen in all forms of new and fabulous wardrobe staples.
