Shop With Style

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

Not all of us were blessed with gorgeous, full, Angelina Jolie-esque lips… some of us have had to struggle with constantly “drawing in” an upper lip. But there just so happens to be some nifty little tricks you can use to help make your lips look fuller…and only you will ever know you needed them!

• Exfoliate – Exfoliating is not just for your body and face. Our bodies are daily sloughing off the dull, dead skin cells for fresh, new skin cells underneath, and exfoliating aides in that. If your lips are rough, dry, or flaky, a gentle exfoliation will help to remove the dead, dry skin and soften the newer healthy skin underneath. More importantly, it will also make the lips more able to draw in necessary moisture, which in itself can help lips look fuller. Smooth lips will also not only look healthier, but will make any lip product you apply look better.

Since the skin on your lips is thinner and more delicate that that on most other parts of your body, the key to exfoliation here is to think gentle…both in what you put on your lips to exfoliate, and how you do it. A simple mixture of olive oil and sugar, applied to lips with a finger or a washcloth, will do beautifully. Rub in small circles for a minute or two on each lip, then rinse with warm water and pat dry. You can also use Vaseline on a toothbrush, applied in a similar way. Just remember to be gentle!

• Moisturize – Our skin can temporarily absorb moisture (think how much easier body lotion goes on after a warm shower or bath), but without something to help lock it in, the moisture will evaporate throughout the day. Try to avoid those with ingredients such as lanolin and glycerine, as they can sometimes leave lips feeling “waxy,” as if the product hasn’t absorbed into your skin. Also try to avoid moisturizers with a lot of oils; a higher oil content won’t allow the product to be absorbed (think of oil and water in a bottle). When in doubt, opt for natural, like Yes to Coconuts Naturally Smooth lip balm. It’s all natural and absorbs beautifully into your lips.

After exfoliating and before you go to bed, simply smooth the moisturizer over your lips. Since you won’t be talking/eating/drinking it will give your lips the time they need to sit with the moisturizer. When you wake, you’ll be amazed at how your lips look fuller.

• Highlight – Contouring is all the rage now, and your lips definitely need to get in on the trend… especially if you want to make your lips look fuller. A general rule of thumb to remember for make-up is that dark colors recede, or make things look smaller, and lighter colors highlight, or bring to the foreground. A bit of strategically placed highlight will make your lips look fuller and more “three dimensional.” You can use a shimmery vanilla or white colored eye shadow for this, but it works best with a highlighting pencil, like Benefit High Brow Glow.
  1. After applying your desired lip color, lightly run the highlighter over just the cupid’s bow (the center V of your top lip). Blend gently with your finger or a clean shadow brush.
  2. Apply highlighter to the center section of your bottom lip, just outside the natural lip line. Blend gently.
  3. If desired, highlight the two creases running from the bottom of your nose to your cupid’s bow. Blend gently.

Now, simply sit back and admire your perfect pout (but don’t forget to smile too…smiling always helps anyone to look beautiful)!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!