"Chums has been offering its customers quality fashion, homeware and lifestyle products for over 35 years. Chums is a privately owned, independent Mail Order Company based in a new 60.000 square feet unit in the Knowsley Business Park. Graham Rubin, the Managing Director, developed the mail order business some 30 years ago after many years experience in the manufacture of trousers, which were supplied to the large Mail Order Catalogue businesses at the time. Starting by selling mens trousers direct to the public by off the page direct response advertisements in National Newspapers and Magazines, he eventually also sold through a catalogue of his own using the ever- increasing database of customers he recruited."
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The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down. Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.
We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us. If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care). So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.
Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.
- Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
- Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
- Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
- Price point: $3 – $6
- Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
- Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.
Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott, Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.
- Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
- Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
- Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
- Price point: $4 – $10
- Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
- Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).
Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.
- Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
- Real or synthetic? All of the lashes appear to be synthetic-only.
- Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
- Price point: $4 – $6
- Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
- Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.
Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though, Dolly Wink has gone world-wide, becoming a cult favorite as one of the best false eyelashes available.
- Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
- Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
- Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
- Price point: $17 – $30
- Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
- Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.
And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable. Huge selection and availability also! They truly are the best false eyelashes for the buck!
Let’s continue our exploration of the best and brightest of makeup and beauty’s all-time faves. These are the products that have been propelled into the must-have Hall of Fame, not only due to their overwhelming popularity, but for their constant high-quality performance. To get on this list, it’s not enough for a product to have a season of “gotta have it.” Nope. To be named here, a product must go the distance, over and over, to prove its worth. Maybe they came onto the market last year…or last decade…but they all have earned their spots on this list, as well as in our hearts!
- Butter London Nail Foundation – Over the past few years, we’ve come to know and love the bold colors with the cheeky British names. They all really hold their vibrancy, and wear so well. But one of the most unassuming looking Butter London products is also one of the most amazing! The Butter London Nail Foundation works behind the scenes to flawlessly smooth out any ridges and bumps so your finished product has a perfect satin finish.
- Bare Escentuals Powder Foundation – When this foundation first came on the market, no one quite knew what to make of it. A powder foundation… with medium coverage… that was actually good for your skin? What is this magic?! But Bare Essentuals has proven itself year after year, garnering more devotees by the day. No caking. No creasing. No breakouts. No oil. Perfection. Swirl, tap, and buff!
- The Original Beautyblender – It looked like a gimmick at first. And it’s certainly had dozens of copy-cat products claiming to work as well. But there really is only one Beautyblender. The pointy end gets in all those tight spots next to your nose and around your eyes, while the rounded end smooths out all the other spots. The tap-and-rock method, thanks to the sponge’s unique consistency, really helps to get that foundation and concealer blended flawlessly. Airbrush perfect.
- L’Occitane Shea Butter Hand Cream – Yes, it’s French, and that does secretly make us feel extra fancy when using it. But that alone wouldn’t get the L’Occitane Shea Butter Hand Cream on this list. The lush 20% shea butter formula absorbs quickly and completely, and the smell is divine! Our purse would feel empty without it (and our hands would definitely be cracked and dry)!
- Ole Henriksen Truth Serum – For years, beauty science has been trumpeting the effectiveness of Vitamin C in increasing cell turnover and eliminating dark spots and acne scars. But the real genius of the Ole Henriksen Truth Serum is the smooth, fast absorbing gel. Your skin feels instantly moisturized, while under the surface, that Vitamin C is hard at work making you even more beautiful!
You know them, you love them… but have you been taking clues from them to spice up your own green-eye makeup routine? You should! Often times, turning to celebrity eye makeup is one of the best ways to get a little extra inspiration… and we’ve got 10 celebs who really know how to flaunt those green peepers!
- Angelina Jolie – She is definitely one of our all-time favorite green-eyed beauties, and an all-time favorite tutorial subject on YouTube for her consistently winning celebrity eye makeup. Angie prefers to stick with a soft and lovely cat-eye: soft taupe in the crease and under the lower lash line, a dark line of kohl or liquid liner winged-out on the upper lash line, with natural or slightly enhanced eyelashes (thanks to the addition of demi or individual lashes). But another reason she’s one of our beauty icons? Those brows! She has some of the most perfectly groomed and shaped brows ever. Brows can make or break your look, so be sure to keep yours up to snuff. If you are unsure of your best eyebrow shape, enlist the help of professionals in a salon… at least until you get the hang of upkeep yourself.
- Kristen Stewart –While she doesn’t seem to be one for much makeup off the red carpet, on the red carpet, she absolutely smolders! Kristen loves to highlight her bright green eyes with dark, smokey looks, lots of dark plums and grays, and she usually sharpens the look by lining her inner rims with black. If you’ve got a night out on the town planned, Kristen Stewart should be your green-eyed go-to inspiration.
- Emma Stone – Always, always seems to have the perfect eye makeup going on! Most of the time, especially when her hair is that lovely reddish-orange, she pops her green eyes by applying a peachy shadow to the lid, a warm brown through the crease and outer V, a smudged line of dark kohl or a sharp line of liquid liner along the upper lashes, and a healthy dose of black mascara. More often than not, her bottom lashes will be either left bare, or will only be lined about half-way in. Her eyes are almond-shaped, but she plays them up even more by extending the outer V, with liner, shadow, or both.
- Olivia Wilde – This girl should definitely be on your go-to list of crush-worthy celebrity eye makeup. Though she has been blonde a time or two, her light green eyes pop far more with darker locks. If you want to experiment with colors, she’s a good one to study. Olivia knows that copper, plums, and grays really accentuate her green eyes, and she’s not afraid to layer the same color in shadow and Go bold, baby!
- Aishwarya Rai – Wow… does she have some gorgeous eyes, or what? She’s one of those celebrities with big eyes that set our hearts a-flutter! Aishwarya usually likes to play up the lovely almost shape of her eyes, as well as her Indian heritage, with thick liquid liner along the top lashes, drawn out into a graceful wing at the outer corner. As for color, she keeps it warm, with lots of browns, coppers, rusts, and occasionally some dark plums. When going for a more exotic look, she lines her inner rim with a black pencil, which really defines the shape and makes the green color pop. And those lashes! Always long and fluttery. To get the same effect, you can definitely add mink false lashes… but to keep your lashes gorgeous 24/7 (for up to 3 months), look into getting eyelash extensions at your local salon.
- Rhianna- She’s not afraid to experiment with her clothes, or her hair, or her music… but if you notice, she can almost be conservative with her celebrity eye makeup She knows her green eyes are one of her best features, and she knows how to work them to the max. Her preferred look seems to be either a bare lid, or just a sheer wash of a neutral color, with a smudged black/gray line under the lower lashes only (none on the top lashes), and lots of mascara. For added emphasis RiRi also likes to line the inner rim with black.
- Charlize Theron – The girl is stunning, no doubt about it. She loves to play up the light green of her eyes with shimmery peach, coppers, and browns, with the darkest shades accenting the outer V. Even on the red carpet, Charlize has been known to shun regular liner, opting only for lining the inner rims, and pulling the look together with long, lovely lashes. You could also recreate this effect by applying a wash of mid-tone shimmery peach on the top lid, with a shimmery taupe under the lower lashes.
- Scarlett Johansson – It’s hard to beat ScarJo when it comes to rocking a nude cat-eye and luscious red pout. Her beautiful almond-shaped green eyes just lend themselves so well to a nice tapered liquid liner winging out at the corners! But, applying liquid eyeliner can be tricky, so you might need a little practice to get the look just right. And, to get just the right angle and length on the flick, be sure to look straight on in the mirror with a relaxed Don’t pull the eye taught…that method is almost always a disaster! Check YouTube for tons of other great tips and tricks for achieving the perfect cat-eye.
As you can see, just by studying your favorite green-eyed celebs, you might be able to have a little of their green-eyed glamour rub off on you. True, often times, their looks are the result of skilled celebrity eye makeup artists… but the tips and tricks used to get those looks are universal. With a little practice and patience, they can be adopted into your own makeup routine, and adapted to your own beautiful eyes!