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About Danskin

Since 1882, the Danskin® Brand has proudly been synonymous with femininity, innovation, quality and superior comfort and fit. Starting out as a family owned business that catered to New York City’s dancers selling tights, tutus, and leotards, Danskin® soon became the standard for dancers across the USA. Today Danskin® enjoys status as the ultimate female active brand, both nationally and internationally. The label has evolved with women's lifestyles for over 125 years to create the best in fashionable, functional dancewear, active wear and casual clothes as well as fitness equipment including weights, toning balls and yoga mats. Be it stylish activity-appropriate fitness, yoga, dance, gymnastics, or casual wear, Danskin® is dedicated to meeting the changing fashion wants and performance needs of active women and girls. Danskin® is credited with producing the first nylon bodywear in the 1950s. In the late 1960s, the company expanded beyond a market that consisted of dancers, gymnasts, and skaters when they marketed their first product designed for street wear by the general female public. Adding convenient snaps to a conventional dance leotard and updating the styling to make it more fashionable, the bodysuit was born. This was when the company began to market products to a broader range of consumers. The Danskin® mission is simple: To offer women and girls exceptional clothes for living. This includes feminine styles and comfort-conscious designs crafted in performance fabrics engineered for smoothing compression, moisture wicking capabilities, anti-microbial properties and UV protection, such as O2 performance, Supplex® with Lycra®, Stretch Tech Nylon, Cocona®, and more. Continuing their dance world contributions, Danskin® set the standard with the first knit-tights and leotards, plus introduced fishnet stockings and "Ballet Pink" and "Theatrical Pink" colored tights. This approach of adhering to high standards is universal to the Danskin® Brand. This commitment is apparent in the brand's active, yoga, gymnastics and casual wear lines as well. Through the years, the enduring popular brand has gone through several sales and acquisitions, an IPO, a return to non-public status and most recently (2007) a sale to Iconix, whereupon the company has licensed the Danskin name and presently operates the Danskin® Brand under DJM International, LLC.

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5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

Effortless Ways to Mix and Match Color like a Pro

You’ve got some great pieces in your wardrobe. You know you do. So then why is it that every time you open your closet, you either A) find you have absolutely nothing to wear, or B) stick to your same ol’ “safe” outfits. It might all come down to a very simple reason: you are not taking full advantage of color matching. Once you start looking at colors, and new ways to combine them, a world of possibilities with your existing wardrobe will open up before your eyes!

  • Complimentary Colors – Unless you remember high school art class, you might need to get on Google for this. On the color wheel, a complimentary color is one that can be found directly across from your current color, and it is combo guaranteed to look fab. See? It’s science!
  • Think Ombre — Admittedly, this is the easy way out, but it will work in a pinch. It might even get your color matching juices flowing! Just as ombre uses varying shades of the same color, try pairing differing hues of the same color in pastels, jewel tones, earth tones, etc.
  • J. Crew Cheat Sheet – When in doubt, hit the catalogues! It works to find inspiration in almost anything… decorating, interior design, gardening…so why not fashion? J. Crew in particular is fantastic at coordinating items resulting in the most beautiful array of colors and patterns you’ve ever seen! It’s almost guaranteed that even if you don’t have the exact pieces J. Crew is using, you most likely have the colors. So look at how their experts are pairing the colors, and follow their lead.
  • Look to Your Prints – Some of your favorite, most unlikely, most delightful color combinations might be hiding right in front of your eyes! Maybe it’s in your closet, or your accessory drawer, or maybe it’s something straight from a fashion mag or your favorite designer’s runway show. Prints! You know ‘em, you love ‘em…and they can unlock all kinds of winning color combinations for you. Also pay attention to the proportion in which each color is used. Make the most-used colors the inspiration for your big pieces, and let the lesser-used colors inspire you for small pieces and accessories.
  • Black and White – It’s classic for a good reason: it works! Pairing black and white is not only striking, but it works on a scientific level, since these two colors are opposites on the color wheel. And they also combine to provide an epic base for adding a pop of color in shoes, belts, jewelry, bags, and other accessories (just do us a favor…don’t take it too far and go all Cruella Deville on us).

 

An “Every Girl” Guide for Wearing Crop Tops

Maybe you passed on wearing a crop top this summer because you didn’t think it would suit you. Did you think that because you’ve got a curvy/pear shaped/plus size/boyish/inverted triangle/busty figure that the crop top was one trend that you’d have to sit out on? Well, there are many different kinds of crop tops, and we’re here to show you that no matter what your shape, come next summer, you can rock one with the best of ‘em!

  • Pear-shaped – The pear-shaped body is identified by having narrower shoulders and broader hips, so possibly you thought that a crop top would only accentuate those proportions? Well, if it’s the wrong kind of crop top, then yes, it could. So you should look for one that hits precisely at the vertical center of your rib cage. It is best paired with a high-waisted pencil skirt.
  • Plus-sized – The key here is all about proportions and fit, and by fit, we mean that the top should neither be too clingy or too loose. You can opt for a long-sleeved crop top, which is also great for camouflaging any arm insecurities you might have. Pair your top with a full skirt that’s nipped in a the waist, to really flatter your shape.
  • Curvy – Kim Kardashian knows her crop tops, you gotta give her that. If you look closely at how she works that style, you’ll notice that her crop tops are always slightly longer, hitting at her natural waist. She usually pairs the top with a form-fitting, high-waisted pencil skirt. Why is her fitting so precise? Because she knows (well…her stylist knows) that the curves immediately on either side of that center point will be highlighted while managing to make her waist look super small!
  • Boyish – If you try a small, tight, short crop top on a boyish figure, it will only serve to make that figure look even more boyish and rectangular. Instead, opt for one that is slightly looser in fit, one that will camouflage your possible lack of curves up top. If you pair it with a high-waisted maxi skirt or pair of flowy palazzo pants, the pieces will combine to give the illusion of more curves, while keeping your small waist in focus.
  • Inverted triangle – This body shape is identified by having slightly broader shoulders than hips. You might have also heard of it referred to as a “swimmer’s physique.” The most flattering crop top for you will be in a halter style, which will draw attention away from the width of your shoulders and torso, while still emphasizing the smallness of your waist. When paired with a fuller skirt, your feminine curves will be showcased!
  • Busty – It’s sometimes tricky to dress a busty figure, since the wrong fit can often lead to the wrong kind of attention. So your crop top needs to be perfect on fit. Not too tight, not too loose. You can opt for a high neck and/or long sleeves to minimize the emphasis on your chest as well. Paired with well-fitting (not tight) trousers, a high-waisted pencil skirt, or a full skirt, your look will be utterly on point!

 

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