Starting in the early 80s as a distributor of other outdoor brands, we began to build our own gear in 1997. Since then we have created many highly innovative products and won many awards for our designs.
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We know the frustration that can sometimes come from looking at the fashion magazines and then trying those looks on our own body type. More often than not, those fashion mag styles just don’t look right on us. Some even manage to look downright hideous. But it’s not your body shape that’s to blame. Would you blame your size 8 foot for not fitting a size 5 shoe? Of course not. The key to looking better is to know what works on your unique apple-shaped body. Once you know that, you can take inspiration from the fashion mag pics and make those outfits your own!
What identifies an apple-shaped figure? Typically, apple-shaped figures are known as “top heavy.” You likely have broad shoulders and a full bust, waist, and upper back. You might also have thinner arms, legs, and hips, since you tend to gain weight around your middle. The key to dressing an apple shape is to draw attention away from your waist.
What to avoid:
- Patterns/pictures that will draw attention to your middle
- Any belt, especially those that are thick, will only highlight your mid-section
- Clingy material
- Shirts/dresses that are much too big, thinking that more fabric will camouflage your belly. It won’t…it will only make you look bigger.
Tops: Go for v-necks and slightly plunging necklines; those will help to elongate the look of your torso while camouflaging your middle. And even though you are an apple shape, you can still emphasize that small portion of your upper waist, right under your bust line with empire-waist tops. You can also try wrap tops that drape loosely over your belly.
Jackets: Belted jackets can help create the look of a thinner waist. But in general, coats, jackets, and blazers look great on you when worn open, as this creates a long visual vertical line, lessening the roundness of your middle. In terms of length, make sure the coat ends mid-thigh or longer. Shorter coats only serve to draw attention to your middle.
Bottoms: Pants are one article of clothing for you that can contain lots of embellishment, especially around pockets. Look for trousers with a flat-front and slightly flared bottoms, which will help to create balance with your mid-section. Wide legs would also tend to work well at balancing you out.
Dresses: Look for A-line, empire, and wrap dresses. All of these will help to create the illusion of a waist, without drawing attention to your belly since they nip in and then flow out and away from your problem area. Skirts should be A-line, and you can even get away with shorter lengths, since your legs are an asset!
You’ve been dreaming of it for years. Every last detail. The flowers, the colors, the dress. You know you definitely want makeup for smokey eyes. But then your heart slightly sinks: you have hooded eyes…and hooded eye makeup can be tricky. The last thing you want on your fairytale wedding day is anything “tricky.” Thankfully, with just a few helpful tips, your smokey eye wedding day makeup will be nothing short of spectacular, and “tricky” will be a distant memory!
- Pick your palette – Instead of trying to match your makeup colors to your flowers or bridesmaid dresses, you should be looking to compliment your eyes and natural coloring. For example, blue eyes are complimented best by browns and bronzes. Green eyes sparkle by adding grays and purples. And a fabulous smokey eye makeup for brown eyes might include a palette of navy blues, plums, or golds.
- Primer is a must – Not only will you want extra staying power for your wedding day, your eye makeup will also need it. Since some of your lid folds over on itself, that constant contact rubs off your products much faster than eyes that are not hooded. Product placement is crucial for your eye type, and we need makeup for smokey eyes that will go the distance. Coat your lid with primer, blend, and let dry.
- Conceal – Hooded eyes sometimes have a tendency to look tired, and you definitely don’t want to add to that effect by leaving bags or dark circles visible. Without concealer, both morning and evening makeup looks can equally reveal dark shadows under eyes. Using a peach-tone concealer, pat in a semi-circle under each eye and blend thoroughly.
- Shadow placement – Here’s where things could get “tricky”…but they won’t. Hooded eye makeup for smokey eyes requires that you apply a matte mid-tone shade on the lid. Take a darker shade and blend slightly above your natural crease. The darker shade on your “hood” will help to make it recede, while still adding the smokiness you desire. Bring the darker shade into the outer corner and along your upper lash line (creating a sideways V). Blend very
- Liner – Run a waterproof pencil liner all along your upper lash line and smudge. Do the same on your lower lash line. Then take the darkest shadow (the one you used to make the V), and go over your liner. Smudge and blend to really smoke it out! (The shadow will also help to set the liner).
- Mascara – You know you will be shedding some tears today! You also don’t want to add any irritation from the formulation of your mascara. That means you are going to want not only waterproof, but the best organic mascara you can find. Two or three coats should do it.
- Lashes add special glamour – If you don’t want to worry about your false lashes straying or lash glue giving out halfway through your day, you might want to consider eyelash extensions. And if you’re looking at lash extensions, for something as special as your wedding, we’re talkin’ mink. Mink eyelash extensions are the best you can buy, made from real mink hair, which closely resembles your own lashes. They last 2-3 months!
- Highlight – All eyes are going to be on you today. Be sure that you glow in all the right places…and that includes your eyes! Adding a thin line of pearlescent or iridescent shimmer under your brow and in your tear duct will lighten and brighten your whole eye area. Talk about amazing eye makeup!
- Groom those brows! – Well-groomed brows give your wedding day makeup the perfect polish. They frame your face, and they can really make your smokey eye makeup pop. Consider investing in an eyebrow shaping kit to fully define and make the most of your arch.
- Setting gives staying power – From the moment you wake up that morning, to the moment the last guest leaves that night, your makeup will need to look as flawless as possible. Try to use only waterproof or long-wear products. Be sure to dust your final face with a translucent powder. There are also several makeup “setting” sprays that can be misted on after all your makeup has been applied, as a little extra insurance.
It’s the day you’ve been waiting for all your life. Now you can go into it with one less thing to worry about. No one will see your hooded eyes…they will only see you…as a lovely bride… looking perfect from “Here Comes the Bride” to “Happily Ever After.”
Every year, dozens of “new and amazing” beauty and makeup products are introduced onto the market. And every year, more than half of them fall by the weigh-side and are forgotten in months. Depending on the money behind the launch campaigns, they may have made you believe you absolutely, positively, could not live without forking over your hard-earned money to snap up their latest and greatest product…but that doesn’t mean you’ve ever bought the product again. Thankfully though, there are many products out there worthy of purchase, over and over. These are the classics. The “Holy Grail” makeup must-haves. Maybe your Mom introduced you to a few of them. Maybe you will introduce a few to young girls in your life. Either way, we found 20 true keepers…and here are the first 5!
- CND Stickey Base Coat – Those of us who constantly have to wage the war of peeling and chipping nail polish have experimented with every way possible to keep that polish on longer. Every base coat claims to help get the job done, but only one has ever really done so. This one. The tint might not be perfect for nude and sheer colors, but for every other color, it’s a definite go-to.
- Queen Helene Mint Julep Masque – Perhaps you remember this from your Mom’s (or even your Grandma’s) bathroom cabinet? Yep, it’s been around that long. Not only is it one of the most inexpensive beauty products you could hope for, but the mint and clay help to squash oil, nix shine, and clear out pores beautifully. Best yet, your skin won’t feel overly dry afterwards.
- Crest Whitestrips – Thanks to these little miracle strips, we’ve long said goodbye to harsh and messy bleach trays, as well as super-expensive dentist whitening visits. White teeth and a smile are always your two best ways to make a lovely statement every time you walk in the room. In just 30 minutes, your pearly whites will be even whiter. Perfect.
- LORAC ‘Front of the Line PRO’ Liquid Eye Liner – It’s ok to admit it if you’re not great with applying liquid eyeliner. It takes a skilled hand and lots of practice. That’s why this product made the must-have list. Since its introduction, it’s made those classy cat eyes and winged flicks flawless for us…the perfect blend of liquid liner and controlled applicator (bye-bye thin little brush).
- Maybelline Great Lash Mascara – The green and pink bottle is downright iconic! It’s inexpensive, found in every drugstore, and gives you long, defined lashes every time. If you are partial to more voluminous lashes, you can even use this mascara in a classic runway trick: Apply one coat of mascara, then using a Q-tip or a clean mascara wand, dredge each side of the lashes with a light coating of baby powder, then apply a second coat of mascara…and voilà!
Stay tuned for more from our list of 20 Beauty and Makeup Must-Haves!