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About Fresh

In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective. It was Lev and Alina’s passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like sugar, milk, soy, and rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored rituals from across the globe.

Why Shop Fresh at Nordstrom

Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from Fresh and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.

Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on Fresh quite regularly.

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7 Easy Natural Remedies to Get Rid of Pimples Overnight

It never fails. You have a big weekend planned, good friends, lots of laughs… not to mention you’ve got a fierce outfit already picked out. And then, BAM! Right there…in the middle of your chin…a pimple the size of an apple. There’s no way you can get that thing cleared by Friday night, right? Wrong!  We just so happen to have 10 easy and natural cures (that you probably have around the house right now) to send that pimple packing ASAP.

  • Toothpaste – This is a tried and true pimple buster. Just make sure it’s a white toothpaste, not a gel-based one. The cleaning properties in it work to absorb oil, while the anti-bacterial properties fight bacteria. You only need a very small amount, dab it onto the pimple, and allow to dry overnight.
  • Honey – Put this down on the long list of amazing things that honey can do. It is a natural antibiotic which helps kill the bacteria that causes pimples. It is also naturally hydrating, so it won’t dry out the skin around the pimple (unlike the toothpaste, which might cause a little redness). Dab a small amount onto the pimple and allow to dry (at least an hour). Wipe clean with a warm damp cloth.
  • Calamine lotion – Yes, in addition to treating severe itching caused by anything from chicken pox to poison ivy, Calamine lotion can also be used to treat acne. Since it contains zinc oxide, it soothes the redness and reduces the inflammation of acne. It also works to absorb the excess oil in and around the pimple. Just dab some on the pimple before and allow it to dry before you go to bed.
  • Orange peel/Banana peel – It sounds odd, but they’ve been known to work! The acidity in the orange peel works to dry out the pimple, and the banana peel contains Lutein, which is a powerful antioxidant that also reduces inflammation. Choose either peel (the orange might be too acidic for sensitive skin), then rub gently in circular motions over the pimple and allow to dry. Then rinse clean with a warm damp cloth.
  • Aspirin paste – When crushed and mixed with a few drops of water, made into a paste, and applied to the pimple, this aspirin cure can be remarkably effective. Aspirin is an anti-inflammatory agent, so it works to reduce the swelling and redness. Dab onto the pimple, allow to dry, and leave it on the area overnight.
  • Baking soda – Baking soda is another classic cure-all home remedy that has been around for many years. To use on pimples, add a few drops of lemon juice or water to the baking soda, make a paste, and then apply to the area. Allow to dry for 10-15 minutes, then wipe clean with a warm damp cloth.
  • Lemon juice – This treatment can be a bit drying for those with sensitive skin, but it really does work. First, make sure you are using fresh, real lemon juice, not something from concentrate or a container. Lemon juice is not only a natural astringent, but it also has acidic properties that help to dry out and treat the pimple. Dab the lemon juice onto the pimple with a cotton swab or cotton ball, and allow the juice to dry on the pimple (20 minutes or so). Then wipe with a warm damp cloth. You can then apply an oil-free moisturizer, if necessary.

And, just like that…you’ll be all set to hit the town with your friends, rocking that perfect outfit, and that nasty pimple will be a distant memory!

 

Winning Tips for Hooded Eye Makeup

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

  • Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
  • Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
  • Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
  • Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

 

The Best Natural Makeup Look For Green Eyes

Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!

Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.

Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep  a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.

Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.

Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!

Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!

Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!

 

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