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About Giordana

Giordana was established from a desire to craft the very best in cycling clothing. Combining Italian craftsmanship, style, and more than 30 years of industry knowledge, we design clothing for everyone from the competitive racers to the everyday athlete. Our mission is to continue to push the envelope with our passion for technically advanced product development and creating collections that add value, comfort, and high performance features to each and every ride. Our dedicated team in Charlotte, NC and Italy, close to the town of Vicenza, consists of adventurous and unique individuals who share a passion for the outdoors, quality products and a little friendly/fierce competition whether it's biking or baking. We are T-shirt wearing, beard growing (the men only), and lunch hour exercisers. Our eclectic healthy living family spans the Atlantic and plays hard working to get people cycling in comfort and style while enjoying the ride!

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5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

How to Dress Like a British Girl

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

  • Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
  • Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
  • Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
  • Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
  • Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

 

Classic Beauty and Makeup Must-Haves (Part Two)

Let’s continue our exploration of the best and brightest of makeup and beauty’s all-time faves. These are the products that have been propelled into the must-have Hall of Fame, not only due to their overwhelming popularity, but for their constant high-quality performance. To get on this list, it’s not enough for a product to have a season of “gotta have it.” Nope. To be named here, a product must go the distance, over and over, to prove its worth. Maybe they came onto the market last year…or last decade…but they all have earned their spots on this list, as well as in our hearts!

  •             Butter London Nail Foundation – Over the past few years, we’ve come to know and love the bold colors with the cheeky British names. They all really hold their vibrancy, and wear so well. But one of the most unassuming looking Butter London products is also one of the most amazing! The Butter London Nail Foundation works behind the scenes to flawlessly smooth out any ridges and bumps so your finished product has a perfect satin finish.
  •         Bare Escentuals Powder Foundation – When this foundation first came on the market, no one quite knew what to make of it. A powder foundation… with medium coverage… that was actually good for your skin? What is this magic?! But Bare Essentuals has proven itself year after year, garnering more devotees by the day. No caking. No creasing. No breakouts. No oil. Perfection. Swirl, tap, and buff!
  •           The Original Beautyblender – It looked like a gimmick at first. And it’s certainly had dozens of copy-cat products claiming to work as well. But there really is only one Beautyblender. The pointy end gets in all those tight spots next to your nose and around your eyes, while the rounded end smooths out all the other spots. The tap-and-rock method, thanks to the sponge’s unique consistency, really helps to get that foundation and concealer blended flawlessly. Airbrush perfect.
  •            L’Occitane Shea Butter Hand Cream – Yes, it’s French, and that does secretly make us feel extra fancy when using it. But that alone wouldn’t get the L’Occitane Shea Butter Hand Cream on this list. The lush 20% shea butter formula absorbs quickly and completely, and the smell is divine! Our purse would feel empty without it (and our hands would definitely be cracked and dry)!
  •            Ole Henriksen Truth Serum – For years, beauty science has been trumpeting the effectiveness of Vitamin C in increasing cell turnover and eliminating dark spots and acne scars. But the real genius of the Ole Henriksen Truth Serum is the smooth, fast absorbing gel. Your skin feels instantly moisturized, while under the surface, that Vitamin C is hard at work making you even more beautiful!

 

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