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About Joe Fresh

Joe Fresh brings the elements of modern style to life in essential designs known for their easy polish, exceptional value and thoughtful details. They deliver the building blocks of personal style in categories spanning apparel, accessories, footwear and beauty. With collections for women, men and children, they make shopping for the whole family convenient, fun and affordable.

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How to Fabulously Dress an Hourglass Figure

Even if you are lucky enough to be one of the 9% of women with an hourglass figure, there’s a chance you don’t realize just how lucky you are. In fact, thanks to the mainstream media images of models in fashion magazines, you might even feel…dare we say…fat…by comparison? If so, that’s an image you need to do away with, because, believe it or not, yours is the figure that’s widely accepted as the “feminine ideal”! And we just so happen to have some tips for fabulously dressing that hourglass!

What identifies an hourglass figure?  The hourglass figure is both round and curvy, but with a smaller, well-defined waistline. The hourglass figure also generally has fuller hips, a larger bust, and generous thighs. As the name implies, the measurements of the bust and the hips are about the same (resembling the curves of an hourglass).

What to avoid:

  • Shirts/dresses that are much too big, thinking that more fabric will camouflage your hips and/or bust. It won’t…it will only make you look bigger and sloppier.
  • Stiff and/or bulky fabrics
  • Elaborate embellishments
  • Large, padded/over-accentuated shoulders
  • High necklines, turtlenecks

Tops: Tops can be tricky, since you likely have a larger bust. Your best tops are those that are v-necks or scoop-necks… but you don’t want to let them plunge too deep, as that will look downright vulgar on your curves. Also look for wrap tops, belted tops (make sure the belts are thin), and tops with peplum waists.  It may be difficult to fit your shape right off the rack, so pay for a good tailor (it’s so worth it!). And though they may be tempting in Fall and Winter, try to avoid high necklines and turtlenecks, as they will only make your generous breasts appear even more generous (not in a good way)!

Jackets: As with tops, fit is sooo important here. Jackets need to be tailored, and nip in at the waist. Just about any length will work well for you, just as long as it fits at the waist. If it doesn’t, be sure to use a belt to add definition. In terms of dress jackets, two-button fitted jackets are key. Also, single-breasted jackets are far more flattering than double-breasted; single-breasted jackets offer less bulky fabric.

Bottoms: Since your waist is much smaller than your hips, fit is crucial in both jeans and trousers. Bottoms with a bit of stretch in them will help to hug your curves. Opt for boot cut, flares, and wide-legs in darker colors to keep your hips in check with the rest of you. Wide-leg trousers in drapey fabrics are super flattering!

Dresses/Skirts: A-line and wrap dresses are your best friends, and always a good call! Skater, circle, and A-line skirts will also endlessly flatter…just as long as they fit your waist. But your best game can be found with the classic pencil skirt. They provide cover, but still highlight your ultra-feminine curves and small waist!

 

The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

Fab Outfit Ideas for Meeting the Parents

There you are, happy and in love, birds chirping, rainbows filling every sky. But then comes that moment…the inevitable moment… when you have to meet the parents. Of course you know that your sweetheart loves you already, but still, first impressions can sometimes make or break you, and meeting the parents can be just plain nerve-wracking. So we’ve got a few beautiful ideas for getting a jump-start on a great first impression right here!

Pencil skirt and blouse – If the parents are more along the “preppy” line, then you can always play it both feminine and sophisticated with a pencil skirt and blouse combo. Be sure that the pencil skirt isn’t skin-tight, and if the blouse is sheer, be sure to layer a full-length (not a crop) camisole underneath. Finish with a demure pair of d’Orsay pumps with a moderate heel (this is not the occasion for stilettos).

Cropped boyfriend jeans and a fine knit sweater – If your “meet the parents” date is a bit more casual, a pair of cropped boyfriend jeans and a fine knit sweater would be a perfect outfit. Boyfriend jeans have a slightly more relaxed fit, so the sweater can also be loose, but not so baggy as to look sloppy. A delicate long necklace, diamond stud earrings, and a boyfriend watch will add the perfect touch of bling. And keep the outfit casual-cool with some leather low-heel ankle boots, like these Chelsea boots.

A-line dress and tights – An A-line dress has got to be one of the most versatile and flattering pieces of clothing you can own. It looks fabulous on every body type, equal parts fitted and flowy, and is perfect for so many occasions…especially this one! Be sure that the top is not too tight or too revealing, and that the skirt is not too short. Pair it with opaque tights and flats or a wedge pump. If it’s chilly, layer on a cute cropped cardigan.

Circle skirt and turtleneck – A circle skirt flatters the same way an A-line dress does, nipping in at the waist and flowing away from the hips and thighs. But be sure to keep the length of the skirt no shorter than mid-thigh. No matter if the turtleneck is a chunky or fine knit, just be sure it is not too tight, because what it lacks in skin-exposure, it can make up for in form-revealing. Here too, tights work well, and you can add some interest by going for opaque or thin, plain black or a complimentary hue for the rest of the outfit. For shoes, think low-heel ankle boots, flats, or even brogues. Skip a necklace, but add on a delicate pair of dangling earrings, a chain bracelet, and large-face black-strap watch.

 

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