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About London Fog

London Fog is one of the oldest and most established fashion brands in the United States. Created in 1923, London Fog reached its peak of popularity and became the symbol of American rainwear in the 1960's with the introduction of its classic trench coat. Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States*. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. Today, London Fog is attainable luxury with a classic metropolitan appeal from corporate wear to weekend wear. In August 2006, Iconix Brand Group, Inc., acquired the London Fog Brand. With their financial and marketing support, London Fog will quickly become a premier global lifestyle brand, branching out into a number of product categories.

Why Shop London Fog at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for London Fog, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for London Fog, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

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How to Find the Perfect Nude Lipstick for You

Here’s the thing about nude lipstick…everyone’s “nude” is different. The nude that’s perfect for your very fair-skinned best friend might leave you looking like you’ve been dead for 3 days. And your perfect nude might make your very fair-skinned best friend look as if she went on a Doritos binge and forgot to wipe her mouth. So finding your nude can be tricky. Luckily, we’ve got a few tips that should make the hunt a little less confusing.

  • Texture – There are some options when it comes to texture: sheer, opaque, creamy, matte. If you try a sheer nude, for example, it will allow more of your own natural lip color to show through. Therefore, it’s more of a tinted lip balm than a nude lipstick. That means we’re looking for something opaque to make more of a statement. Next consider finish: creamy or matte? Matte is great when it comes to bold colors like red and fuchsia, but in a nude, matte can sometimes make your lips look chalky and dry. So start your search focusing on a creamy, opaque lipstick.
  • Prep – Any lipstick looks better with smooth, exfoliated lips. In fact, you really can’t judge it at all if your lips are dry and cracked. And no, just putting lipstick on over your dry, cracked lips won’t make them any more moisturized. Lipstick doesn’t work that way…if it did, it would be called moisturizer. So before you begin your adventure to find the nude of your dreams, be sure your lips are ready for action. Exfoliate them with a simple mix of sugar and olive oil. Rub in gentle circles with your finger, wipe clean with a cloth and warm water. (Another tip for making any lipstick look better: apply a lip moisturizer beforehand. After you rub your lips together, wipe the extra moisturizer off, or else the lipstick you’re trying will be too gloopy).
  • Tone – Know your skin tone. You might be fair, but are your undertones more blue, yellow, or neutral, more cool or warm? Likewise, you might have darker skin, but are your undertones more yellow, blue, or neutral? That’s the tricky bit. The easiest way to know for sure is to head to a makeup counter and get matched for a foundation (it’s free). The makeup person should be able to pinpoint your exact skintone and undertones, which is not only something you will need to know for your makeup in general, but it will also help to find a nude lipstick that’s perfect. Since all lipsticks have undertones (blue, yellow, neutral), knowing yours should give you a range of colors that will work with your skintone, so you might actually be able to find 2 or 3 perfect nudes for you right at the makeup counter.
  • Get together – If you are by yourself in your local drugstore, telling one nude lipstick from another can be more challenging. Pulling one color at a time won’t really help much either, since all nudes pretty much look the same when examined on their own. What you need is a contrast. So, pick 2 or 3 colors you think might work for you and hold them up next to each other. This way, you can definitely see if one is more pinky, or one is more orangy, or one looks juuuuust right.
  • Try – You know the old adage… if at first you don’t succeed, try, try again. Finding your perfect nude lipstick is not something you can do without trying on a good number of the contenders. Don’t be afraid to try (and wipe off) multiple possibilities. Hey, you’ve gotta kiss some frogs before you find the Prince, right?
  • Add makeup – Any nude lip is going to look 1000 times better with a bit of makeup on the rest of your face, because even the best nude lipstick can completely wash you out if it’s all by itself. A good rule of thumb is that if you are emphasizing your lips, go with a lighter eye, and if you are emphasizing your eyes, go with a lighter lip. Since nude is about as light as you can go with a lip, try putting a little more “oompfh” into your eye makeup. If you would rather do a moderate eye and emphasize your cheeks, then definitely be sure to add bronzer, cheek color, and highlight to really make those cheek bones pop. (Another tip – if you have cool tones to your skin, you might find that a warm-toned cheek color looks amazing. And vice versa, for warm skin tones, a cool-toned cheek color will really balance your makeup out).

 

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

Things It Is Okay to Buy After a Breakup

No one likes going through a breakup – it is a bad situation for everyone involved. However, there is only so much crying and eating ice cream you can do until you need to get back out there and feel like yourself again. For a fashionista, that means putting on your best outfit and showing it off.

There is no better way to get an outfit you feel amazing in than to buy something new.

Here are a few items that it is absolutely fine to buy after a breakup:

 

Killer LBD

Ready to be the center of attention again? After a long-term relationship, you probably don’t have any great dresses to just go out and dance in. You don’t need just any little black dress – you need one that is going to turn every eye toward you and give you the pick of the rebound.

Find a little black dress that offers something extra – like sequins, glitter, feathers, a low cut back, or all of the above. Don’t be afraid to be overdressed!

Strappy Shoes

We rarely feel prettier than we do when we are strutting around in a fantastic pair of high heels. After a breakup, invest in a pair of strappy heels that make you walk just a little bit taller. You can pair them with your LBD from above, or just wear them out and about where you know your ex will be.

Just make sure you can walk in them – in case you do see him and you want to walk away quickly.

Something For Underneath

Even if you aren’t ready to move on completely yet, you still want to feel like you have your groove back. The best way to do that is to know you have a secret – especially one that is dainty and lacy. You’ll move differently and feel different in your clothing – and if someone gets to see it, they will be in for a surprise.

Make sure this isn’t a piece of clothing that you have any good memories with your ex in, because that could make you feel worse.

Revenge Body Worthy

While a “revenge body” isn’t the best term in the world – there is something to be said about getting into a better workout routine post-breakup. After eating all of that ice cream and sitting around all day, you are probably feeling pretty bad. Instead of sulking, get out and get your muscles working – you’ll feel better. If you get into better physical shape in the process, more power to you.

Buy a few new pieces of workout gear to really bring home that need to be healthier.

Remember how amazing you are and that surviving after a breakup is all part of the process – you’ll get there and you’ll be more fabulous than before.

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