Lowe Alpine® takes its name from the Lowe brothers, the founders of the brand. Greg Lowe, along with Mike and Jeff are a family of climbers and mountaineering enthusiasts from Utah, USA. Lowe Alpine® started with humble beginnings. In 1967 Greg needed a better backpack for his climbing trips. The brothers were travelling throughout the USA developing new routes. In summer on the rock, and in winter, on snow and ice. During this time they pioneered the method of climbing we now call ‘alpine style’. This fast, lightweight approach to climbing does not rely on siege tactics and large support teams. Small, self-sufficient teams with minimal equipment move quickly and carry their own equipment. This required a new type of backpack, one that moved with the body and didn’t feel cumbersome. Greg developed the first Expedition Pack in his Colorado work shed in 1967. It revolutionised backpack technology. Many of the innovations that featured on it later became standard on all backpacks. ‘The Expedition’ was the first-ever internal framed pack. It also included the first side compression straps, load stabilizers and sternum strap, all technologies we now take for granted. Further innovations followed, both in the mountains and in the workshop. The brothers developed a profusion of revolutionary climbing hardware, including ice axes, belay devices, ice screws and crampons. Jeff Lowe went on to revolutionise rock climbing, mixed climbing and alpine style climbing in the USA, the Alps, and later in the Greater Ranges. Today he is recognised as the inventor of modern mixed climbing, also achieving notoriety with an unmatched high point on Latok’s North Ridge and the unrepeated route ‘Metanoia’, on the North Face of The Eiger.
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Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right? Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.
- Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
- Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
- Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
- Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
- All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.
If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!
- Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
- Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
- Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
- Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!
Just as a painter requires different brushes of all sizes and shapes to create a masterpiece, so too will the right choice in eye makeup brushes make your face shine like the work of art it is! There’s no need to break the bank buying fancy brushes, though (and trust us, you could easily break the bank with some makeup brushes on the market today)… we’ve got a list of your absolute ש-have eye makeup brushes right here!
- All-Over Shadow Brush (similar to a MAC 239, SEPHORA COLLECTION Pro Allover Shadow Brush #12 ) – This will be your eye makeup brush workhorse (and it was probably the first real brush many of us bought when learning how to do eye make up). A great all-around brush, the flattened head, dense bristles, and medium length head works well for the general goal of applying eye shadow. Pressed eye shadow, pigment eyeshadow, baked eyeshadow… this brush can handle it.
- Blending Brush (similar to a MAC 217) – This is one of those eye makeup brushes that will save almost any heavy-handed eye makeup application. Fluffy, soft, long bristles can gently diffuse any dark or harsh lines, and blend even the most contrasting shades seamlessly. Best used through the crease and into the outer v.
- Eyeliner Brush (similar to MAC 219 Pencil Brush, MAKE UP FOR EVER 258 Large Precision Eyeliner Brush) – The fine, pointed tip is perfect for applying cream or gel liner, or precisely applying shadow either on top of, or in lieu of, gel liner.
- Stiff Dome Brush (similar to SEPHORA COLLECTION Classic Crease Shadow Brush #73, SEPHORA COLLECTION PRO Tapered Crease #19) – Useful in any number of eyeshadow application techniques, this is also known as a crease brush. The bristles are longer and stiffer than a regular shadow brush, which creates a nice crisp area of definition with shadow through the crease. You can also easily work it into the outer v to really elongate the shape of the eye. (Another contender for the best crease brush is the SEPHORA COLLECTION Pro Angled Shadow Brush #13… the angle of the bristles fits so nicely in the crease area!)
- Short Angled Brush (similar to a MAC 266) – Not only is this brush great for applying gel and shadow liner, it is a must-have for filling in and defining eyebrows! And if you need to go in and fill any bare patches missing liner after adding falsies over liner, you can dip the point of the brush into some gel or liquid, then dab the bare spots. (This is one of those fake eyelashes tips you probably won’t remember until you have it happen to you).
- Short Smudge Brush (similar to a MAC 214) – One of our favorite eye makeup brushes…ever! This brush has short, stiff, rounded bristles and it’s perfect for smoking out a lash line. It also works wonders to smudge out pencil liner, providing that smoldering look you long for with dark eye makeup or a smokey eye.
And there you have it! The most comprehensive list of must-have eye makeup brushes for any woman’s beauty arsenal. If you add a foundation brush, a powder brush, a blush brush, and a concealer brush, you will have a great basic set of tools capable of creating any makeup look you can imagine! Now go make your masterpiece!
