Shop With Style

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

Planning to spend some quality time in colder climates this Winter? Think that a sweater and a jacket will get the job done? Guess again! In those chilly regions, where the temps dip into the 20s and 30s, and the wind gets whipping a bit, even ordinary things like walking, sightseeing, and window shopping can be tricky. If you want to stay nice and toasty, without adding big, bulky sweaters and jackets, then you are going to need layers. And these are going to be your most essential pieces…

• Skinny jeans – You love them in the Summer, Spring, and Fall…so why should Winter be any different? Actually, skinny jeans are ideal as a layering piece for so many reasons. Not only do they balance out your body shape when you wear those gorgeous, oversized sweaters, but they work really well with all kinds of Winter footwear, from knee-high boots to brogues to ankle booties. One tip though: try to find a pair with a bit of stretch to them, and don’t get them in a skin-tight size. This will enable you to layer a pair of tights for warmth underneath.
• Thick tights – A good pair of thick tights can be so versatile in the Winter! And by “thick tights” we mean opaque tights that are lined with a thin layer of a fleece-type material. They can be worn alone with a cute skirt or dress, or layered under jeans to help cut the cold and biting wind.
• Thin cashmere sweater – A thin cashmere sweater is not only an all-time wardrobe classic, but it is one of the easiest ways to add warmth without adding bulkiness. It can be layered over a tank, Henley, or even a long-sleeved button-up shirt for the ultimate in preppy chic. In really cold climates, it can even be used as a layer under a thicker sweater.
• Body-con long-sleeved Henley or crew neck shirt – These are some of the best, no-brainer layering pieces you can have in your wardrobe. If shopping for actual “base layers,” these shirts are almost always in a form-fitting Lycra, blended with some type of wool or synthetic fiber, since these will hold in heat much better than cotton. They come in all sorts of colors and look beautiful layered under a flannel or plaid shirt, worn open.
• Pashmina shawl – This, again, is another multi-tasking star for Winter! Much more versatile than a classic narrow scarf, the shawl can folded and worn as a thick and cozy scarf, or it can be opened and worn over your shoulders as a shawl. And if you look online, you’ll find no less than 100 different ways to fold it, wrap it, and wear it!
• Fuzzy socks – Think these are just for bedtime? Think again! They solve one of the epic conundrums of Winter-weather lovers everywhere…how to keep your feet warm and comfortable without causing them to sweat up a storm in your boots! Fuzzy socks, unlike wool socks, manage to keep in warmth, but still allow your feet to breathe. Plus their fluffiness adds an extra little bit of cushioning, which is always appreciated on lovely, crisp Winter walks in the woods!