Shop With Style

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

• Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
• Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
• Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
• Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

You have never been afraid of trying new styles and trends. After all, you know better than to judge any outfit from how it looks on the hanger. The only problem is, once you’ve tried on that fierce top and you’ve fallen in love with it, how do you know what type of jewelry will compliment it, not distract from it? Matching a necklace to a neckline is all about creating a visually similar line. Fashion is a balancing act, with all the little individual pieces coming together to bring out the best in you, so let’s take a look at winning top/jewelry combos that will be guaranteed to hit all the right notes!

First, consider the occasion. You need to figure out if your chosen jewelry is not only appropriate for the neckline of your top, but also for where you plan on going. You may find that your great Grandma’s pearl and diamond necklace looks amazing with that top…but is it really practical for a weekend trip to the zoo with your 3 year old nephew who loves to grab things and pull them until they break? Probably not.

Once you decide the occasion, you can move on to the fun stuff…accessorizing!

Type of top: Turtleneck

Perfect jewelry for it: A longer chain or pendant, or layers of those

Reason: If you wear a shorter necklace it will tend to make your neck look shorter and thicker.

Type of top: Crew

Perfect jewelry for it: Bib or collar necklace

Reason: The length will hit right at the neckline of the shirt and mimic its shape, making it look aesthetically pleasing to the eye.

Type of top: Scoop

Perfect jewelry for it: Shorter chains and pendants with some bulk and width to them, like a chandelier bib necklace

Reason: The scoop will expose a little more skin, providing a blank canvas for your necklace. A necklace with more bulk to it will also help to keep you from appearing over exposed.

Type of top: Strapless

Perfect jewelry for it: Choker or short pendant

Reason: Adds visual interest and splits the attention so all the focus won’t be on your cleavage.

Type of top: One shoulder/Asymmetrical

Perfect jewelry for it: There are two camps of opinions here. Some say avoid a necklace altogether and go with long, dangling earrings, while some say wear a necklace that is asymmetrical in design itself.

Reason: Most tend to let the top speak for itself and opt for earrings.  Reason being, the neckline of an asymmetrical top is visually interesting enough, and not overly revealing, so it can stand on its own.

Type of top: Collard button-up

Perfect jewelry for it: Short pendant

Reason: If you keep the necklace above the area where the buttons meet, you can avoid a messy look. The shorter, dangling pendant can still be seen, and mimics the shape created by the top, which is visually appealing.

Type of top: V-neck

Perfect jewelry for it: V-shaped dangling pendants or chandelier necklaces

Reason: You can safely add a v-shaped necklace that falls about an inch above the neckline of the top. This will mimic the shape of the neckline and elongate the look of your torso.

Type of top: Square

Perfect jewelry for it: Square or angular pendants

Reason: The straight lines of angular pendants will compliment the neckline of the top, adding even more visual interest.

Type of top: Cowl

Perfect jewelry for it: A short pendant or opt for earrings instead

Reason: A cowl neckline already has a lot going on with the folds of material, so a necklace might make it look too messy. It’s safer to stick with longer earrings.

Type of top: Sweetheart

Perfect jewelry for it: Longer drop pendant, Y-shape, lariat, or delicate v-shaped bib

Reason: The sweetheart neckline is one of the most popular shapes for wedding dresses. While you can pull off a shorter, simple necklace (like a single strand of pearls), you might instead want a necklace with a drop pendant…something to mimic the downward point of the neckline.