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The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

• Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
• Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
• Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
• Price point: $3 – $6
• Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
• Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

• Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
• Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
• Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
• Price point: $4 – $10
• Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
• Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

• Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
• Real or synthetic? All of the lashes appear to be synthetic-only.
• Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
• Price point: $4 – $6
• Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
• Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

• Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
• Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
• Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
• Price point: $17 – $30
• Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
• Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

The New Year not only brings new possibilities for you, but also for your wardrobe! There are some very exciting new trends upcoming for 2016, but you don’t need to break the bank keeping with the times. By just adding a few key trend pieces to the pieces you already own, you can both embrace the best of 2016 fashion while staying true to your own unique style. We’d give a big cheers to that!

Anything orange – You’ve got to retrain your brain…orange is not just for Summer. It’s a fun and fresh color to ring in the new year, and just a pop of it in your outfit will go a long way. Or, of course, you can always go full-on, all-over orange too, but be sure to balance it out with nudes and neutrals.

Pleats – Unlike the giant-sized pleats of 2015, the pleats trending for 2016 are thinner, tighter, more delicate knife-pleats. These can help to keep a much more tailored look while remaining completely feminine.

Flat mules – These are the evolution of the popular flats of 2015. Flat mules might actually be considered the fashion “mullets” of the shoe world…business in the front, party in the back! But aside from all that, they are oh-so-comfortable.

The half-moon purse – Another evolution on a huge 2015 fashion trend, the half-moon purse is the next cross-body purse…only more structured, and a bit cuter. It has all the convenience of its cross-body cousin and all the roomy functionality of the bucket bag. A perfect combo!

Off-the-shoulder halter – The 2016 version of the classic halter has a higher neck, creating all the drama quite high up and drawing the eye to your neck and shoulders. The thin straps keep it graceful and delicate, while your bare shoulders keep it sexy.

Netting – From the finest mesh to the chunkiest open-weave, many of 2016’s styles will be incorporating netting into the mix. It instantly makes any piece of clothing a bit more fun and approachable, not to mention wearable.

Marled knits – The early months of 2016 will see tons of fashionistas donning light sweaters in lovely and muted marled knits. The contrasting and complementary mix of thread colors softens the overall look and gives added dimension.

Light denim – Denim will always be in fashion, year after year, and 2016 will see it more wearable and versatile than ever! The denim of 2016 is thinner, softer, and will be seen in all forms of new and fabulous wardrobe staples.