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About Primigi

"IGI was founded in the early sixties and soon made headway as a firm specialising in children's footwear, in particular toddlers' first shoes. With the creation of the brand name PRIMIGI in 1976, IGI consolidated its leadership in the sector as a manufacturer of high quality footwear that is carefully designed for children's well-being, while also paying particular attention to current trends and fashion with a design that is all-Italian. As the years went by, parents and children became more demanding, resulting in PRIMIGI extending its collection beyond those targeting toddlers (0-2 years) and pre-school children (3-5 years) to develop new lines for school children (6-10 year olds). Each line has its own marked personality and patents which respond to the specific needs of each age group. Finally the price/quality ratio is another element that has led PRIMIGI to be the most popular brand with Italian mothers. In May 2001 PRIMIGI became part of the IMAC Spa Group, a European market leader. The PRIMIGI brand, with its background of experience and specialisation in the production of high quality children's footwear, now acquires the capacity for technological innovation inherent in this Group. PRIMIGI is set to become the most popular Italian brand in the world."

Why Shop Primigi at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Primigi, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Primigi, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

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The Hottest Deals for Primigi

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Six Timeless Watches To Add To Your Collection

Ever since we all started using our phones as clocks, we have gotten away from wearing watches, which are really great pieces of jewelry that can last a lifetime. However, there are signs that fashion is shifting back toward using watches as focal points of outfits. Here are a few pieces to start building your collection before everyone else does:

Something Classic

A classic watch is something that will never go out of style. These are the watches that have metallic accents, neutral colors, and can basically work with any outfit, from a pair of jeans and a t-shirt to a business suit.

If you are going to invest in a watch of this kind, ensure that it comes with a sturdy band for daily wear.

Something Casual

Watches you wear the to grocery store or to the movies are different than watches you’d wear elsewhere. They are made to be worn and roughed up a little bit. That doesn’t mean that they have to lack style, however. Instead, go with a unique wrap-around watch or something that has a gimmicky finish to it. That will help you to dress down any outfit but still have the feeling and appearance of a great watch.

Something Gold

In general, we tend to overlook gold jewelry and watches because we don’t always wear it. So much of fashion today caters to silver jewelry. However, a gold watch is a classic that is never going to go out of style. Just having one around is important, whether you have no other gold jewelry or you do.

Go for a gold in a shade that you like – if you don’t like yellow gold, go for something lighter or a beautiful rose gold color.

Something Funky

There are a few designers out there who make some of the funkiest, funniest watches to wear. These have bright colors, interesting dial options, and even bright bands. These aren’t going to be the watches that you wear on a daily basis, but rather the ones that will give you a little bit of a laugh when you need one.

Something Glitzy

Let’s be honest, we all dream about owning a Rolex or some watch adorned in diamonds. For most of us, that isn’t quite a reality just yet. However, you can get the next best thing by finding a watch that is decked out with some rhinestones or some glitter. You won’t get quite the same look, but they can be fun to wear when you want to have a little extra glamor.

Something For Play

Do you exercise a lot? Go on runs or go kayaking? You likely will want a watch for those activities (especially if you don’t want to get your phone wet) but don’t have one that you want to beat up. Investing in a great sports watch is the perfect way to motivate yourself to get out there and get moving.

A great watch is a piece that you can hold onto forever and even pass to your children. However, having one watch is never going to be enough for all that life throws at you. These are just a few of the watches you will need to have a truly complete collection.

How to Style a Chunky Knit Sweater

With colder temperatures fast upon us, it’s finally time to break out those gorgeous chunky knit sweaters! A long-time staple of winter wardrobes, the chunky knit is indispensable for not only staying comfy and cozy, but for looking fabulous in the process! Sure, you can pair it with the standard skinny jeans and fleece-lined boots…but if you’re looking for other ideas to make the most of your chunky knit while the weather permits, then step right up!

Wear it with…

  • Leather pants and stiletto boots – Since the chunky knit sweater adds considerable bulk to any outfit, it’s important to try to balance its soft shape out with more form-fitting, tailored pieces. That’s why the leather pants and sleek, stiletto boots work so well. And no need for real leather here, faux leather pants or leather-look leggings will do the trick.
  • Circle or skater skirt and low-heel ankle boots – This would work best with a cropped chunky knit sweater. And the reason this works is because, though the skirt is full, the waist is nipped in, and the length/fullness is short. The bulk of the sweater is therefore balanced. And low-heeled ankle boots add a nice edginess to the feminine shape of the skirt.
  • Leather mini and brogues – When we say “mini” here, we don’t mean one of those ultra short, ultra form-fitting body-con ones. A little bit of “wiggle room” is ok here, but just make sure the shape of the skirt is straight or A-line to again balance out the soft bulk of the sweater. The sweater can be cropped, or, if longer, use a “half tuck” technique to show your waist. Pair it all with opaque tights and super cool brogues. This menswear trend looks fantastic with tights!
  • Cropped boyfriend jeans and peep toe booties – This is perhaps the most relaxed of all the looks we’ve covered, but that’s not to say it’s sloppy! Even though the jeans are looser than fitted, the legs narrow as they approach the cropped ankles. And since you will be wearing either a cropped sweater or using the “half tuck,” your waistline will still be visible as well, so there will still be some definition. The peep toe booties add a delightful feminine touch, as well as some flattering height.
  • Leggings and knee-high boots or combat boots – A winter classic, you can never go wrong with this combo! The leggings mean that you can go quite bulky with the sweater, wearing it long and loose. The slight bulk from the knee-high or combat boots (think Doc Martens) will help to avoid you looking like your torso is balancing on two spindly coffee-stirrers.

 

Fun Ways to Incorporate Metals Into Your Wardrobe

Want to really push your fashion forward without having to buy a new wardrobe? One of the best ways to do that is to pick a new trend that you want to follow and add some great accessories and key pieces that will pump up the rest of your clothing options.

One of the best trends to stick with is the metallics trend – while metallics have never really gone out of style, there are times when they become more popular and with the return of metallic lipsticks, that time is now.

Here are a few ways to add metallics to your wardrobe this season:

Shine From The Feet

Aren’t brave enough to wear an entire metallic outfit? Start from the feet up. Wearing a bit of shine on your feet helps you to feel put together and a little funky without going over the edge. The great thing about shoes is that you can do whatever you want with them, because there is a chance that most people won’t see them.

Metallic sneakers make a great option to increase that fashion of a casual outfit. They are just funky enough to make you feel a little bit better about your jeans and t-shirt or even your leggings. Make sure you don’t scuff them up too much and always wear appropriate undergarments if you wear them with a skirt or dress – they are reflective.

On the other hand, you can go metallic with a great pair of heels. Everyone woman should own a pair of sturdy metallic heels – they will heighten any LBD, any skirt, and even a pantsuit. Make sure they are sturdy and that they have a good quality material on them – otherwise they can look a bit trashy.

Keep Warm

Metallic coats are warmer than other types of coats because they attract the sunlight – especially that strong winter sunlight. Now, when selecting a metallic coat, you don’t want to go with something that looks like vinyl. Instead, you want to choose a coat that has just a little bit of shimmer in it.

Push the Limits

Every woman needs a skirt or two that makes her feel like an absolute beauty. A metallic skirt in a crinkle pattern is very on-trend right now and will always be a classic look. Whether you want to dress it up with a cute top or dress it down with a t-shirt and sneakers, it will always look amazing.

Make sure to get a steamer or take it to a dry cleaner, however, as these often get a bit wrinkled due to the material most designers use for metallic skirts.

Of Course, Lipstick

Of course, the reason we are all talking about metallics again is because metallic lipsticks are back on the market. Once again, it is very easy to go wrong with metallic lipsticks. Buy from a brand that you know and always carry around a pocket mirror to reapply if need be. There are different types of metallics, including glitters, liquids, and even matte metallics. Your best bet? Start with a fantastic metallic nude lipstick and work from there.

Don’t be afraid to shine and get ready for the glitz and the glam of every season.

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