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About Primigi

"IGI was founded in the early sixties and soon made headway as a firm specialising in children's footwear, in particular toddlers' first shoes. With the creation of the brand name PRIMIGI in 1976, IGI consolidated its leadership in the sector as a manufacturer of high quality footwear that is carefully designed for children's well-being, while also paying particular attention to current trends and fashion with a design that is all-Italian. As the years went by, parents and children became more demanding, resulting in PRIMIGI extending its collection beyond those targeting toddlers (0-2 years) and pre-school children (3-5 years) to develop new lines for school children (6-10 year olds). Each line has its own marked personality and patents which respond to the specific needs of each age group. Finally the price/quality ratio is another element that has led PRIMIGI to be the most popular brand with Italian mothers. In May 2001 PRIMIGI became part of the IMAC Spa Group, a European market leader. The PRIMIGI brand, with its background of experience and specialisation in the production of high quality children's footwear, now acquires the capacity for technological innovation inherent in this Group. PRIMIGI is set to become the most popular Italian brand in the world."

Why Shop Primigi at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Primigi, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Primigi, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

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The Hottest Deals for Primigi

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How to Fabulously Dress an Apple-Shaped Figure

We know the frustration that can sometimes come from looking at the fashion magazines and then trying those looks on our own body type. More often than not, those fashion mag styles just don’t look right on us. Some even manage to look downright hideous. But it’s not your body shape that’s to blame. Would you blame your size 8 foot for not fitting a size 5 shoe? Of course not. The key to looking better is to know what works on your unique apple-shaped body. Once you know that, you can take inspiration from the fashion mag pics and make those outfits your own!

What identifies an apple-shaped figure?  Typically, apple-shaped figures are known as “top heavy.” You likely have broad shoulders and a full bust, waist, and upper back. You might also have thinner arms, legs, and hips, since you tend to gain weight around your middle. The key to dressing an apple shape is to draw attention away from your waist.

What to avoid:

  • Patterns/pictures that will draw attention to your middle
  • Any belt, especially those that are thick, will only highlight your mid-section
  • Clingy material
  • Shirts/dresses that are much too big, thinking that more fabric will camouflage your belly. It won’t…it will only make you look bigger.

Tops: Go for v-necks and slightly plunging necklines; those will help to elongate the look of your torso while camouflaging your middle. And even though you are an apple shape, you can still emphasize that small portion of your upper waist, right under your bust line with empire-waist tops. You can also try wrap tops that drape loosely over your belly.

Jackets: Belted jackets can help create the look of a thinner waist. But in general, coats, jackets, and blazers look great on you when worn open, as this creates a long visual vertical line, lessening the roundness of your middle. In terms of length, make sure the coat ends mid-thigh or longer. Shorter coats only serve to draw attention to your middle.

Bottoms: Pants are one article of clothing for you that can contain lots of embellishment, especially around pockets. Look for trousers with a flat-front and slightly flared bottoms, which will help to create balance with your mid-section. Wide legs would also tend to work well at balancing you out.

Dresses: Look for A-line, empire, and wrap dresses. All of these will help to create the illusion of a waist, without drawing attention to your belly since they nip in and then flow out and away from your problem area. Skirts should be A-line, and you can even get away with shorter lengths, since your legs are an asset!

 

5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

How to Make Any High Heels More Comfortable

Nothing quite beats a drop-dead-sexy pair of stilettos, not only in terms of what they can do for an outfit, but also what they can do for your confidence! But, if you’ve ever tried to walk in a pair for any length of time, you also know they can be equal parts beauty and medieval torture device. The good news is, there are a few simple things you can do to make any high heels more comfortable.

  • Gel insoles – Yes, those little gel inserts you’ve used in flats, boots, maybe even in sneakers can work wonders in a pair of heels. You can either cut down and shape an ordinary insert, or find those made especially for high heels. There full-shoe inserts, those made only for the heel area, or those made for the toe area, depending on where you feel the most pressure when you walk. If your shoes allow for that extra bit of room to add a comfy gel insert, do it!
  • Opt for heels with straps or ties – It seems a small thing, but even well-fitting stilettos can annoy you with a bit of slip in the heel area, causing you to drag your feet while walking just to keep them on. And that on-and-off friction can also lead to blisters and chafing. Straps or ties help the heels to not only stay on, but are adjustable to add to your comfort throughout the day.
  • Stretch ‘em – Even if you bought them in your correct size, even if they are of the highest quality, some heels just need to be stretched out a bit. There are wooden forms you can insert into them yourself, turning a dial to spread the form, which then stretches your shoe over a short period of time. You can also take them to a cobbler (yes, there are such people in your area), who can stretch them out for you.
  • Tape ‘em – Okay…this is going to sound a bit odd…but it is said to work wonders. Tape your 3rd and 4th toes together (counting from your big toe). There is a nerve that runs the length of the leg and ends there, which can contribute to foot pain if it’s pinched in shoes. By taping those toes together, it alleviates the stress on the nerve.
  • Shoe shop at the end of the day – As you walk through the day, your feel swell. That’s a fact. If you shoe shop at the beginning of the day, your feet are obviously not as “big” as they are going to get. Any shoe you buy, even if it’s in your correct size, will not feel or fit as they will after walking all day.
  • Pick a shape that’s easier – No, this doesn’t mean you have to give up stilettos. However, you might find that platform stilettos will feel loads better on your feet. It’s a bonus that the platform pump is hugely popular now, and will no doubt be so for many years to come (some classics just never go out of style). Platforms cut down on the angle and pressure coming down on the ball of your feet, while still managing to give you height. A slightly rounder toe, or a toe that ends in a longer point, will also give you some wiggle room…literally…which will add to your comfort.

 

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