Shop With Style

Every year, dozens of “new and amazing” beauty and makeup products are introduced onto the market. And every year, more than half of them fall by the weigh-side and are forgotten in months. Depending on the money behind the launch campaigns, they may have made you believe you absolutely, positively, could not live without forking over your hard-earned money to snap up their latest and greatest product…but that doesn’t mean you’ve ever bought the product again. Thankfully though, there are many products out there worthy of purchase, over and over. These are the classics. The “Holy Grail” makeup must-haves. Maybe your Mom introduced you to a few of them. Maybe you will introduce a few to young girls in your life. Either way, we found 20 true keepers…and here are the first 5!

• CND Stickey Base Coat – Those of us who constantly have to wage the war of peeling and chipping nail polish have experimented with every way possible to keep that polish on longer. Every base coat claims to help get the job done, but only one has ever really done so. This one. The tint might not be perfect for nude and sheer colors, but for every other color, it’s a definite go-to.
• Queen Helene Mint Julep Masque – Perhaps you remember this from your Mom’s (or even your Grandma’s) bathroom cabinet? Yep, it’s been around that long. Not only is it one of the most inexpensive beauty products you could hope for, but the mint and clay help to squash oil, nix shine, and clear out pores beautifully. Best yet, your skin won’t feel overly dry afterwards.
• Crest Whitestrips – Thanks to these little miracle strips, we’ve long said goodbye to harsh and messy bleach trays, as well as super-expensive dentist whitening visits. White teeth and a smile are always your two best ways to make a lovely statement every time you walk in the room. In just 30 minutes, your pearly whites will be even whiter. Perfect.
• LORAC ‘Front of the Line PRO’ Liquid Eye Liner – It’s ok to admit it if you’re not great with applying liquid eyeliner. It takes a skilled hand and lots of practice. That’s why this product made the must-have list. Since its introduction, it’s made those classy cat eyes and winged flicks flawless for us…the perfect blend of liquid liner and controlled applicator (bye-bye thin little brush).
• Maybelline Great Lash Mascara – The green and pink bottle is downright iconic! It’s inexpensive, found in every drugstore, and gives you long, defined lashes every time. If you are partial to more voluminous lashes, you can even use this mascara in a classic runway trick: Apply one coat of mascara, then using a Q-tip or a clean mascara wand, dredge each side of the lashes with a light coating of baby powder, then apply a second coat of mascara…and voilà!

Stay tuned for more from our list of 20 Beauty and Makeup Must-Haves!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

• Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
• Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
• Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
• Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!