In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory in New York City as a women's collection, with a focus on comfortable stretch pants. The collection performed well and a men's line was added in 1999. In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. Women’s handbags and shoes were introduced in 2003, and launched nationally in the U.S. for Spring 2006. In 2012 The Council of Fashion Designers of America (CFDA) announces Andrew Rosen as the recipient of the Founders Award given in honor of Eleanor Lambert. Theory makes its first move into France with two store openings in Paris.
Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from Theory and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.
Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on Theory quite regularly.
The Hottest Deals for Theory
Yes, that's right, we searched all over the web and found the hottest deals for Theory
One look through the latest lifestyle magazines and you’ll see that from L.A. to NYC, and everywhere in between, celebrities are donning the most adorable and festive fashions for the holidays. And best of all, it’s easy to add versions of these pieces to your own winter wardrobe without breaking the bank!
Embellished beanie – As spotted on Olivia Palermo, the embellished beanie is a great way to add a bit of holiday sparkle to an otherwise blah winter necessity. You can find one bedazzled with gems, or give some sparkle to a beanie you already own by adding sparkly pins and brooches to it.
Reversible plaid scarf – Who doesn’t love to be bundled in a cozy plaid scarf when the temps get chilly? Miranda Kerr is a big fan, as she’s been seen walking the London streets wrapped up in plaid on more than one occasion this winter. The latest trend however, is for scarves that are reversible, with either a plain or contrasting pattern on the opposite side. So chic!
Faux fur bobble hat – This hat is definitely not just for kids anymore, and a good thing too, because the grown-up version looks completely adorable, as Gwen Stefani has so fashionably shown this season. You can even get a fur pom-pom at any craft store and add it to a beanie hat of your own!
Colored faux fur – Faux fur gives you the all the warmth and glamour of real fur, and the synthetics allow for some fantastic color options. Take a page out of fierce fashionista Vanessa Hong’s book and add a brightly colored faux fur stole to a festive dress this season.
Poncho – The poncho has been a fashionable cold weather staple since the 70s, but today’s versions are much more detailed and interesting than the ol’ hole-cut-in-the-top-of-some-fabric style of the past. The trending ponchos of today add the flair of a wrap/blanket scarf, making the overall visual statement much more impactful, as beautifully illustrated by fashion mavens like Erin O’Connor.
Beret – Huge celebs like Rhianna have been spotted rocking a so-chic beret this winter, from the classic wool style to more cozy and casual chunky knitted styles. A beret can immediately dress-up an otherwise bland outfit, and they always add a touch of originality and quirkiness to your style. An easy and trendy way to keep your head warm this winter!
Let’s continue our exploration of the best and brightest of makeup and beauty’s all-time faves. These are the products that have been propelled into the must-have Hall of Fame, not only due to their overwhelming popularity, but for their constant high-quality performance. To get on this list, it’s not enough for a product to have a season of “gotta have it.” Nope. To be named here, a product must go the distance, over and over, to prove its worth. Maybe they came onto the market last year…or last decade…but they all have earned their spots on this list, as well as in our hearts!
- Butter London Nail Foundation – Over the past few years, we’ve come to know and love the bold colors with the cheeky British names. They all really hold their vibrancy, and wear so well. But one of the most unassuming looking Butter London products is also one of the most amazing! The Butter London Nail Foundation works behind the scenes to flawlessly smooth out any ridges and bumps so your finished product has a perfect satin finish.
- Bare Escentuals Powder Foundation – When this foundation first came on the market, no one quite knew what to make of it. A powder foundation… with medium coverage… that was actually good for your skin? What is this magic?! But Bare Essentuals has proven itself year after year, garnering more devotees by the day. No caking. No creasing. No breakouts. No oil. Perfection. Swirl, tap, and buff!
- The Original Beautyblender – It looked like a gimmick at first. And it’s certainly had dozens of copy-cat products claiming to work as well. But there really is only one Beautyblender. The pointy end gets in all those tight spots next to your nose and around your eyes, while the rounded end smooths out all the other spots. The tap-and-rock method, thanks to the sponge’s unique consistency, really helps to get that foundation and concealer blended flawlessly. Airbrush perfect.
- L’Occitane Shea Butter Hand Cream – Yes, it’s French, and that does secretly make us feel extra fancy when using it. But that alone wouldn’t get the L’Occitane Shea Butter Hand Cream on this list. The lush 20% shea butter formula absorbs quickly and completely, and the smell is divine! Our purse would feel empty without it (and our hands would definitely be cracked and dry)!
- Ole Henriksen Truth Serum – For years, beauty science has been trumpeting the effectiveness of Vitamin C in increasing cell turnover and eliminating dark spots and acne scars. But the real genius of the Ole Henriksen Truth Serum is the smooth, fast absorbing gel. Your skin feels instantly moisturized, while under the surface, that Vitamin C is hard at work making you even more beautiful!
Want to really push your fashion forward without having to buy a new wardrobe? One of the best ways to do that is to pick a new trend that you want to follow and add some great accessories and key pieces that will pump up the rest of your clothing options.
One of the best trends to stick with is the metallics trend – while metallics have never really gone out of style, there are times when they become more popular and with the return of metallic lipsticks, that time is now.
Here are a few ways to add metallics to your wardrobe this season:
Shine From The Feet
Aren’t brave enough to wear an entire metallic outfit? Start from the feet up. Wearing a bit of shine on your feet helps you to feel put together and a little funky without going over the edge. The great thing about shoes is that you can do whatever you want with them, because there is a chance that most people won’t see them.
Metallic sneakers make a great option to increase that fashion of a casual outfit. They are just funky enough to make you feel a little bit better about your jeans and t-shirt or even your leggings. Make sure you don’t scuff them up too much and always wear appropriate undergarments if you wear them with a skirt or dress – they are reflective.
On the other hand, you can go metallic with a great pair of heels. Everyone woman should own a pair of sturdy metallic heels – they will heighten any LBD, any skirt, and even a pantsuit. Make sure they are sturdy and that they have a good quality material on them – otherwise they can look a bit trashy.
Keep Warm
Metallic coats are warmer than other types of coats because they attract the sunlight – especially that strong winter sunlight. Now, when selecting a metallic coat, you don’t want to go with something that looks like vinyl. Instead, you want to choose a coat that has just a little bit of shimmer in it.
Push the Limits
Every woman needs a skirt or two that makes her feel like an absolute beauty. A metallic skirt in a crinkle pattern is very on-trend right now and will always be a classic look. Whether you want to dress it up with a cute top or dress it down with a t-shirt and sneakers, it will always look amazing.
Make sure to get a steamer or take it to a dry cleaner, however, as these often get a bit wrinkled due to the material most designers use for metallic skirts.
Of Course, Lipstick
Of course, the reason we are all talking about metallics again is because metallic lipsticks are back on the market. Once again, it is very easy to go wrong with metallic lipsticks. Buy from a brand that you know and always carry around a pocket mirror to reapply if need be. There are different types of metallics, including glitters, liquids, and even matte metallics. Your best bet? Start with a fantastic metallic nude lipstick and work from there.
Don’t be afraid to shine and get ready for the glitz and the glam of every season.
