Rihanna’s brand Fenty–which has become a go-to for skincare, makeup, and body care–is breaking into a new category: Fragrance! Her latest launch, which is available to buy on August 10th, will give Rihanna’s die-hard fans a chance to finally get a whiff of what this megastar smells like daily. Created with the help of master perfumer Jacques Cavallier Belletrud from LVMH fame, Rihanna worked hard … Continue reading This is Your Chance to Smell Like Rihanna

Artem Varnitsin / EyeEmGetty Images I’ve made my fair share of uh-oh buys on Amazon (see: that fantastic deal on a nightstand that ended up being doll furniture), but when it comes to finding top-notch, no-mistakes-here beauty purchases, it has the best of the best. Whether you’re trying to find the latest and greatest in haircare, a sustainable beauty brand that won’t do you wrong, … Continue reading 10 Amazon Beauty Brands You Should Be Buying Right Now

Often referred to as a “Brazilian Blowout,” (it’s just the name of a brand that popularized the treatment), Keratin treatments have gained popularity for the miraculous smoothing and humidity-blocking effect they have on the hair. At East Village’s Jenna Perry Salon― declared the mecca for “Hot Girl Hair” by New York Magazine thanks to clients like Bella Hadid, Emily Ratajkowski, and Maude Apatow— keratin treatment … Continue reading Should You Get A Keratin Treatment? Here’s Everything You Need to Know

Mario Dedivanovic never expected to become the King of Contouring. In fact, the beauty technique—expertly drawn lines blended out to sculpt the face—started as a joke between him and his client of over a decade, Kim Kardashian. “There’s this one [photo of Kim] that haunts me,” Dedivanovic tells ELLE.com over Zoom. “Kim and I were on set one day, and we were literally joking. We … Continue reading Mario Dedivanovic’s Complete Guide to Contouring

The Asian American community is under attack. In the last few weeks, Asian Americans have been robbed and beaten. Asian restaurants have been boycotted and vandalized, with owners closing shop early and employees scared to walk home. Videos on social media have gone viral, showing elders being pushed to the ground. On Tuesday, six Asian women were shot dead in a mass shooting in Atlanta … Continue reading Racism Against the AAPI Community Is a Beauty Industry Problem