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About 47 Brand

In 1947, twin brothers and Italian immigrants, Arthur and Henry D’Angelo founded Twins Enterprises, now ’47. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. By continuing with the tradition of producing a unique mix of the finest headwear and apparel and maintaining an unparalleled attention to detail, we have established ourselves as a premium global sports lifestyle brand. We are proud to be a licensed partner with the four key professional American sports leagues: MLB, NFL, NBA, NHL, as well as over 650 colleges. As the second generation moves ’47 forward, we will never forget where it started - rooted in family values, focused on genuine relationships, and the simple belief that the future is what we create.

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Essential Shapeware You Need Right Now

Holiday season = party season! With the holidays upon us, you’ll no doubt be planning your outfits for more than one festive get-together. Hair, shoes, jewelery, makeup…all planned. But you best not forget the most important piece…the shapeware! Before there was Spanx, there were girdles, but shapewear has evolved well past both now! So we’ve got 5 of your must-have pieces for the holidays, and beyond, right here!

Before we get to the list, there are some important things to know about picking out shapewear:

  • Stay with your size – Don’t think, “Well, I wear a large in everything else, so I’ll go with a medium in shapewear to really suck things in!” Nope. It doesn’t work like that. A smaller size won’t make you look smaller. Shapewear cannot make extra pounds disappear. As much as we might like it to be magic, it’s still governed by science. Choosing a smaller size will only relocate that fat to other, even less flattering places. So stick with your size, and let the shapewear do the rest!
  • Know the difference between medium and strong construction – If your shapewear doesn’t have a “performance level,” look at the label. The higher then nylon/Lycra content, the more dramatically it can change your shape. Just keep in mind the above rule…shapewear can smooth out bulges, but it does not “disappear” extra pounds.
  • High waist=smooth lines – There is nothing worse (or more uncomfortable) than the waistband of a girdle cutting into you or rolling down. That’s why you should be looking for pieces with higher waists. They will ensure a smooth, curvy waist. Some pieces are even designed to hook to your bra to ensure the waist won’t roll down!

5 key pieces of shapewear every woman needs:

  • Wear-Your-Own-Bra Torsette tank – This amazing little tank can smooth out your waist, tummy, and back while allowing your bra to keep your boobs full and shapely, not flattened and smooshed. The hem of it can also be used as a layering piece, as you would any other tank top.
  • WYOB Singlet – This is the piece you will want if you’re wearing a body-con dress or pants. As with the above, it will allow your bra to do its job while keeping your entire mid torso, from your waist to your thighs, seamlessly smooth and toned looking.
  • High-waisted Shaping Mid-Thigh – Perfect for under dress pants or a longer skirt. The high waist will keep your torso smooth, while the longer line keeps your butt/thighs toned and looking cellulite-free.
  • Half-slip with Built-in Panties – This is such a versatile and perfect piece! Worn under any body-con skirt or dress, the built-in panties help keep it in place, and your tummy, thighs, and butt looking fab.
  • Waist-Cincher – If you’re looking for a little extra oompfh in the “hourglass” department, this piece of shapewear is a must-have. Yes, its more restrictive version has recently been made famous by Kim Kardashian, getting the credit for “waist training” her figure back into shape after childbirth…but this version is much more wearable. The hook-and-eye closures and strong “boning” will nip you in, in just the perfect spot for creating an hourglass look to go gaga for!
Best False Eyelashes Review

The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

  • Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
  • Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
  • Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
  • Price point: $3 – $6
  • Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
  • Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

  • Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
  • Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
  • Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
  • Price point: $4 – $10
  • Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
  • Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

  • Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
  • Real or synthetic? All of the lashes appear to be synthetic-only.
  • Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
  • Price point: $4 – $6
  • Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
  • Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

  • Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
  • Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
  • Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
  • Price point: $17 – $30
  • Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
  • Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

 

Snowboarding and Skiing Essentials

Winter opens up a whole new world of amazing and exhilarating outdoor activities for you to enjoy, with snowboarding and skiing being two of the most popular. But, if you’re underdressed or unprepared, you’ll do anything but enjoy your time in the cold…instead, you’ll be spending every shivering minute wishing for the warmth of the indoors and cursing whosever idea it was to invite you to the slopes to begin with! Luckily, we have a list of the essentials you’ll need to enjoy every schuss, slalom, and snowplough in style!

  • Base layers – Your parents or grandparents might have called them “long johns” or “long underwear,” but modern day base layers are made from more advanced synthetic fabric. Base layers are designed to be form-fitting, worn close to the body, and made from non-cotton material that wicks moisture and retains heat.
  • Ski socks – If you’ve ever spent time in the snow or extreme cold, you know how quickly your toes can start to feel that burning numbness. Ideally, think of snow socks as a base layer for your feet. They should be thin, but made of a moisture-wicking material that will keep your feet warm and dry.
  • Ski/snow jacket – Unlike jackets made for ordinary cold weather, ski/snow jackets also need to be breathable and waterproof. Look for ones that provide good insulation and are semi form-fitting but still allow for good mobility. A bonus here is that snow jackets come in all kinds of beautiful and amazing colors and patterns…so you can really find one that is fun and perfect for you!
  • Ski/snow pants – These are a must for safety and warmth on the slopes. Proper snow/ski pants need to be waterproof and insulated with a contoured fit, but they also need to be long enough to be pulled down over your ski boots and loose enough to allow mobility in your knees and hips.
  • Ski/snow gloves – As with your toes, you will often feel the harsh effects of the cold in your fingers soon after entering the climate, so a good pair of actual ski gloves are best. They are waterproof and offer durability and dexterity. If you find your hands are very sensitive to the cold, you can also add glove liners that will basically act as a base layer for your hands.
  • Ski goggles – These will be important for a couple of reasons. Despite the chill in the air, the sun’s rays will be amplified by reflecting off the snow, so your eyes will need protection. Also, skiing and snowboarding create a great deal of wind that blasts your eyes, causing extreme dryness. Goggles will help eliminate both of these…not to mention you’ll look really cool wearing them!
  • Snow boots – The uppers of good snow boots should be made from padded or quilted nylon, textile, suede, or leather. The midsoles and insoles should be extra cushioned with good arch support and be well-padded for shock absorption. Finally, the soles need to be lightweight and waterproof, with the whole boot being waterproof overall. If your feet stay comfy and warm, you’ll be able to frolic in the snow for hours!

 

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