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Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!

Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.

Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep  a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.

Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.

Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!

Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!

Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

• Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
• Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
• Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
• Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
• All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.