Shop With Style

You’re seeing it everywhere right now. The dark lip trend is in magazines, on the runways, even strutting up and down the city streets and sipping at the local coffee shop. You might be thinking, “That trend isn’t for me. I’ll never be able to pull that look off.” But guess what? You soooo can!  And here’s how…

• Pick the right shade – Rest assured, there is a lush, dark hue for each and every skin tone out there. If you have fair to medium tone skin, try versions of purple-based merlot colors. For those with medium to olive skin tones, try hues of burgundy with a more terra cotta base. Deep tone skin can really push the boundaries of deep and dark, so try a merlot with a bit of black or brown.
• Exfoliate, Exfoliate, Exfoliate – You’ll hear this tip in almost every lip color guide…because it honestly makes a huge difference to how color glides on and looks. If your lips are dry, cracked, and flaky, any lip color will get stuck in the cracks and crevices…but a dark lip color will look positively atrocious. Scrub gently with a product like Fresh Sugar Lip Polish, or Bliss Fabulips. You can also use something simple like olive oil and sugar. Then wipe with a warm, damp cloth and follow with a non-waxy moisturizer.
• Check your upper lip – You may not think it will make a difference, but trust us, it will. Wearing a dark lip color will draw attention to…yep, you guessed it…your lips. Not only can the dark color get snagged on the tiny hairs, but the hairs can also cast a shadow on that upper lip. Both of which will draw the wrong type of attention. And bleaching the hair won’t work. So, go the distance and remove the hair completely.
• Let your skin glow – Dark lips will tend to highlight any blotchiness or imperfections in the skin, so even it up and make it glow as much as possible. That means scrubbing and exfoliating your face, removing any little patches of dry skin, then applying a skin brightening BB or CC cream, which will also help to even things up and get you glowing. After all, you want a clean, even canvas for those bold lips!
• Even the base – Everyone’s lips have some sort of natural hue, and sometimes, that hue can throw off a perfectly wonderful deep Winter lip color. So after applying foundation, dab on a bit to your lips and blend. You’re not looking to completely white-out your own hue, you just want to tone it down a bit so that the lip color reads true when you apply it.
• Strategically line – Lining when applying a dark lip color can be tricky. If you make a mistake, it will be very The best way to line a dark lip is to start with a nude color. Line just outside your natural lip line and blend away from your lip. The will not only help to keep the lip color from running, it will also make the color itself pop. Next, apply a liner in a similar shade to your lip color to just the area of your cupid’s bow and the middle portion of your bottom lip. Next, apply the lip color with a lip brush, to give you more control over color placement.

And there you go! Perfectly luscious, perfectly beautiful deep, dark lips for the Winter season.

You’ve been dreaming of it for years. Every last detail. The flowers, the colors, the dress. You know you definitely want makeup for smokey eyes. But then your heart slightly sinks: you have hooded eyes…and hooded eye makeup can be tricky. The last thing you want on your fairytale wedding day is anything “tricky.” Thankfully, with just a few helpful tips, your smokey eye wedding day makeup will be nothing short of spectacular, and “tricky” will be a distant memory!

1. Pick your palette – Instead of trying to match your makeup colors to your flowers or bridesmaid dresses, you should be looking to compliment your eyes and natural coloring. For example, blue eyes are complimented best by browns and bronzes. Green eyes sparkle by adding grays and purples. And a fabulous smokey eye makeup for brown eyes might include a palette of navy blues, plums, or golds.
2. Primer is a must – Not only will you want extra staying power for your wedding day, your eye makeup will also need it. Since some of your lid folds over on itself, that constant contact rubs off your products much faster than eyes that are not hooded. Product placement is crucial for your eye type, and we need makeup for smokey eyes that will go the distance. Coat your lid with primer, blend, and let dry.
3. Conceal – Hooded eyes sometimes have a tendency to look tired, and you definitely don’t want to add to that effect by leaving bags or dark circles visible. Without concealer, both morning and evening makeup looks can equally reveal dark shadows under eyes. Using a peach-tone concealer, pat in a semi-circle under each eye and blend thoroughly.
4. Shadow placement – Here’s where things could get “tricky”…but they won’t. Hooded eye makeup for smokey eyes requires that you apply a matte mid-tone shade on the lid. Take a darker shade and blend slightly above your natural crease. The darker shade on your “hood” will help to make it recede, while still adding the smokiness you desire. Bring the darker shade into the outer corner and along your upper lash line (creating a sideways V). Blend very
5. Liner – Run a waterproof pencil liner all along your upper lash line and smudge. Do the same on your lower lash line. Then take the darkest shadow (the one you used to make the V), and go over your liner. Smudge and blend to really smoke it out! (The shadow will also help to set the liner).
6. Mascara – You know you will be shedding some tears today! You also don’t want to add any irritation from the formulation of your mascara. That means you are going to want not only waterproof, but the best organic mascara you can find. Two or three coats should do it.
7. Lashes add special glamour – If you don’t want to worry about your false lashes straying or lash glue giving out halfway through your day, you might want to consider eyelash extensions. And if you’re looking at lash extensions, for something as special as your wedding, we’re talkin’ mink. Mink eyelash extensions are the best you can buy, made from real mink hair, which closely resembles your own lashes. They last 2-3 months!
8. Highlight – All eyes are going to be on you today. Be sure that you glow in all the right places…and that includes your eyes! Adding a thin line of pearlescent or iridescent shimmer under your brow and in your tear duct will lighten and brighten your whole eye area. Talk about amazing eye makeup!
9. Groom those brows! – Well-groomed brows give your wedding day makeup the perfect polish. They frame your face, and they can really make your smokey eye makeup pop. Consider investing in an eyebrow shaping kit to fully define and make the most of your arch.
10. Setting gives staying power – From the moment you wake up that morning, to the moment the last guest leaves that night, your makeup will need to look as flawless as possible. Try to use only waterproof or long-wear products. Be sure to dust your final face with a translucent powder. There are also several makeup “setting” sprays that can be misted on after all your makeup has been applied, as a little extra insurance.

It’s the day you’ve been waiting for all your life. Now you can go into it with one less thing to worry about. No one will see your hooded eyes…they will only see you…as a lovely bride… looking perfect from “Here Comes the Bride” to “Happily Ever After.”

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!