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About ECHO

ECHO is a small, personal, company of fly-fisher folk residing in Vancouver, Washington. We are the vision of Tim Rajeff - the culmination of his huge personality and an outlet of both creativity and service to the industry. Currently, Rajeff Sports distributes Echo Fly Rods to the world and Airflo Fly Lines to North America. We strive to provide quality products and customer service to our fellow fly-fishers.

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The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

10 Smokey Eyes Tips For Hooded Eyes – Wedding Day Edition!

You’ve been dreaming of it for years. Every last detail. The flowers, the colors, the dress. You know you definitely want makeup for smokey eyes. But then your heart slightly sinks: you have hooded eyes…and hooded eye makeup can be tricky. The last thing you want on your fairytale wedding day is anything “tricky.” Thankfully, with just a few helpful tips, your smokey eye wedding day makeup will be nothing short of spectacular, and “tricky” will be a distant memory!

  1. Pick your palette – Instead of trying to match your makeup colors to your flowers or bridesmaid dresses, you should be looking to compliment your eyes and natural coloring. For example, blue eyes are complimented best by browns and bronzes. Green eyes sparkle by adding grays and purples. And a fabulous smokey eye makeup for brown eyes might include a palette of navy blues, plums, or golds.
  2. Primer is a must – Not only will you want extra staying power for your wedding day, your eye makeup will also need it. Since some of your lid folds over on itself, that constant contact rubs off your products much faster than eyes that are not hooded. Product placement is crucial for your eye type, and we need makeup for smokey eyes that will go the distance. Coat your lid with primer, blend, and let dry.
  3. Conceal – Hooded eyes sometimes have a tendency to look tired, and you definitely don’t want to add to that effect by leaving bags or dark circles visible. Without concealer, both morning and evening makeup looks can equally reveal dark shadows under eyes. Using a peach-tone concealer, pat in a semi-circle under each eye and blend thoroughly.
  4. Shadow placement – Here’s where things could get “tricky”…but they won’t. Hooded eye makeup for smokey eyes requires that you apply a matte mid-tone shade on the lid. Take a darker shade and blend slightly above your natural crease. The darker shade on your “hood” will help to make it recede, while still adding the smokiness you desire. Bring the darker shade into the outer corner and along your upper lash line (creating a sideways V). Blend very
  5. Liner – Run a waterproof pencil liner all along your upper lash line and smudge. Do the same on your lower lash line. Then take the darkest shadow (the one you used to make the V), and go over your liner. Smudge and blend to really smoke it out! (The shadow will also help to set the liner).
  6. Mascara – You know you will be shedding some tears today! You also don’t want to add any irritation from the formulation of your mascara. That means you are going to want not only waterproof, but the best organic mascara you can find. Two or three coats should do it.
  7. Lashes add special glamour – If you don’t want to worry about your false lashes straying or lash glue giving out halfway through your day, you might want to consider eyelash extensions. And if you’re looking at lash extensions, for something as special as your wedding, we’re talkin’ mink. Mink eyelash extensions are the best you can buy, made from real mink hair, which closely resembles your own lashes. They last 2-3 months!
  8. Highlight – All eyes are going to be on you today. Be sure that you glow in all the right places…and that includes your eyes! Adding a thin line of pearlescent or iridescent shimmer under your brow and in your tear duct will lighten and brighten your whole eye area. Talk about amazing eye makeup!
  9. Groom those brows! – Well-groomed brows give your wedding day makeup the perfect polish. They frame your face, and they can really make your smokey eye makeup pop. Consider investing in an eyebrow shaping kit to fully define and make the most of your arch.
  10. Setting gives staying power – From the moment you wake up that morning, to the moment the last guest leaves that night, your makeup will need to look as flawless as possible. Try to use only waterproof or long-wear products. Be sure to dust your final face with a translucent powder. There are also several makeup “setting” sprays that can be misted on after all your makeup has been applied, as a little extra insurance.

It’s the day you’ve been waiting for all your life. Now you can go into it with one less thing to worry about. No one will see your hooded eyes…they will only see you…as a lovely bride… looking perfect from “Here Comes the Bride” to “Happily Ever After.”

 

The Perfect Jewelry for Every Neckline

You have never been afraid of trying new styles and trends. After all, you know better than to judge any outfit from how it looks on the hanger. The only problem is, once you’ve tried on that fierce top and you’ve fallen in love with it, how do you know what type of jewelry will compliment it, not distract from it? Matching a necklace to a neckline is all about creating a visually similar line. Fashion is a balancing act, with all the little individual pieces coming together to bring out the best in you, so let’s take a look at winning top/jewelry combos that will be guaranteed to hit all the right notes!

First, consider the occasion. You need to figure out if your chosen jewelry is not only appropriate for the neckline of your top, but also for where you plan on going. You may find that your great Grandma’s pearl and diamond necklace looks amazing with that top…but is it really practical for a weekend trip to the zoo with your 3 year old nephew who loves to grab things and pull them until they break? Probably not.

Once you decide the occasion, you can move on to the fun stuff…accessorizing!

Type of top: Turtleneck

Perfect jewelry for it: A longer chain or pendant, or layers of those

Reason: If you wear a shorter necklace it will tend to make your neck look shorter and thicker.

Type of top: Crew

Perfect jewelry for it: Bib or collar necklace

Reason: The length will hit right at the neckline of the shirt and mimic its shape, making it look aesthetically pleasing to the eye.

Type of top: Scoop

Perfect jewelry for it: Shorter chains and pendants with some bulk and width to them, like a chandelier bib necklace

Reason: The scoop will expose a little more skin, providing a blank canvas for your necklace. A necklace with more bulk to it will also help to keep you from appearing over exposed.

Type of top: Strapless

Perfect jewelry for it: Choker or short pendant

Reason: Adds visual interest and splits the attention so all the focus won’t be on your cleavage.

Type of top: One shoulder/Asymmetrical

Perfect jewelry for it: There are two camps of opinions here. Some say avoid a necklace altogether and go with long, dangling earrings, while some say wear a necklace that is asymmetrical in design itself.

Reason: Most tend to let the top speak for itself and opt for earrings.  Reason being, the neckline of an asymmetrical top is visually interesting enough, and not overly revealing, so it can stand on its own.

Type of top: Collard button-up

Perfect jewelry for it: Short pendant

Reason: If you keep the necklace above the area where the buttons meet, you can avoid a messy look. The shorter, dangling pendant can still be seen, and mimics the shape created by the top, which is visually appealing.

Type of top: V-neck

Perfect jewelry for it: V-shaped dangling pendants or chandelier necklaces

Reason: You can safely add a v-shaped necklace that falls about an inch above the neckline of the top. This will mimic the shape of the neckline and elongate the look of your torso.

Type of top: Square

Perfect jewelry for it: Square or angular pendants

Reason: The straight lines of angular pendants will compliment the neckline of the top, adding even more visual interest.

Type of top: Cowl

Perfect jewelry for it: A short pendant or opt for earrings instead

Reason: A cowl neckline already has a lot going on with the folds of material, so a necklace might make it look too messy. It’s safer to stick with longer earrings.

Type of top: Sweetheart

Perfect jewelry for it: Longer drop pendant, Y-shape, lariat, or delicate v-shaped bib

Reason: The sweetheart neckline is one of the most popular shapes for wedding dresses. While you can pull off a shorter, simple necklace (like a single strand of pearls), you might instead want a necklace with a drop pendant…something to mimic the downward point of the neckline.

 

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