IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton - both come from the music industry . Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant , easy chic style . The first IRO store opened in 2006 Saint Germain des prés on rue des Saint Pères . This was followed by a second store Rue Vieille du Temple in Le Marais in 2008 and two other stores Rue Etienne Marcel and Rue Saint Sulpice in 2011. IRO has over 10 stores worldwide with Women's and Men's categories offering ready to wear , accesories such as handbags , footwear and small leather goods. Their clothes are worn by some of the world's most fashionable stars including Kate Moss , Gwyneth Palthrow , Scarlett Johansson and Drew Barrimore. In 2012 IRO is set to open and eagerly awaited New York flagship Store in NYC , corner of Mercer Street and Broome along with Flagship stores in Paris Rue Royale , Zurich and Beyrouth. An e shop can be found at www.iro.fr , IRO can also be found in high end boutiques and department sores in over 40 countries worldwide including Barney's New York, Nordstrom , Le Bon Marché , Lane Crawford and Harvey Nichols.
The Hottest Deals for IRO
Yes, that's right, we searched all over the web and found the hottest deals for IRO
Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!
Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.
Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.
Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.
Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!
Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!
Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!
Want to really push your fashion forward without having to buy a new wardrobe? One of the best ways to do that is to pick a new trend that you want to follow and add some great accessories and key pieces that will pump up the rest of your clothing options.
One of the best trends to stick with is the metallics trend – while metallics have never really gone out of style, there are times when they become more popular and with the return of metallic lipsticks, that time is now.
Here are a few ways to add metallics to your wardrobe this season:
Shine From The Feet
Aren’t brave enough to wear an entire metallic outfit? Start from the feet up. Wearing a bit of shine on your feet helps you to feel put together and a little funky without going over the edge. The great thing about shoes is that you can do whatever you want with them, because there is a chance that most people won’t see them.
Metallic sneakers make a great option to increase that fashion of a casual outfit. They are just funky enough to make you feel a little bit better about your jeans and t-shirt or even your leggings. Make sure you don’t scuff them up too much and always wear appropriate undergarments if you wear them with a skirt or dress – they are reflective.
On the other hand, you can go metallic with a great pair of heels. Everyone woman should own a pair of sturdy metallic heels – they will heighten any LBD, any skirt, and even a pantsuit. Make sure they are sturdy and that they have a good quality material on them – otherwise they can look a bit trashy.
Keep Warm
Metallic coats are warmer than other types of coats because they attract the sunlight – especially that strong winter sunlight. Now, when selecting a metallic coat, you don’t want to go with something that looks like vinyl. Instead, you want to choose a coat that has just a little bit of shimmer in it.
Push the Limits
Every woman needs a skirt or two that makes her feel like an absolute beauty. A metallic skirt in a crinkle pattern is very on-trend right now and will always be a classic look. Whether you want to dress it up with a cute top or dress it down with a t-shirt and sneakers, it will always look amazing.
Make sure to get a steamer or take it to a dry cleaner, however, as these often get a bit wrinkled due to the material most designers use for metallic skirts.
Of Course, Lipstick
Of course, the reason we are all talking about metallics again is because metallic lipsticks are back on the market. Once again, it is very easy to go wrong with metallic lipsticks. Buy from a brand that you know and always carry around a pocket mirror to reapply if need be. There are different types of metallics, including glitters, liquids, and even matte metallics. Your best bet? Start with a fantastic metallic nude lipstick and work from there.
Don’t be afraid to shine and get ready for the glitz and the glam of every season.
You’ve probably heard the saying, “Dress for Success.” Well, that’s easier said than done, especially if your budget is a bit thin. It’s a frustrating Catch-22: you need to dress the part to get a better job, but you can’t afford to dress the part until you get a better job. Luckily, there are some things you can do (yes, even on your current anorexic budget) to plump up your work wardrobe while you climb the corporate ladder.
- Sign up for sale alerts – Many websites, such as ShopItToMe.com, provide customized sale alerts. Simply choose which items you are looking for (in your initial wardrobe-building, focus on wardrobe staples such as pencil skirts, trousers, cardigans, etc.), and the site will email you with alerts when those items go on sale across the internet.
- Know what compliments your figure – If you are pear-shaped, you know to pick styles that hug your waist and flow away from your hips (A-line skirts are great). If you have an hourglass figure, you know you can pull off more body-hugging styles (but try to avoid items that are too clingy). If your figure is more boyish, you know to pick more feminine, flowing pieces. Once you know your body shape, a simple internet search will show you the silhouettes that flatter you the most.
- Find a tailor – Now that you know your best silhouettes, and you’ve found the deepest sales, you will be amazed at the difference a good tailor can make. In the skilled hands of someone who can nip, pin, and sew, a good article of clothing can be transformed into a fantastic article of clothing in no time flat. The best use of a tailor can be seen in that all-important professional wardrobe staple…the suit. Great suits can cost a small fortune, but a suit bought at a less expensive retail chain can be made to look as if it cost a small fortune…and made to look as if it was made for just for you… after your tailor has had their way with it.
- Focus on basics, not Louboutins – Sure those leopard print Louboutins look fierce, but when you are just starting out in the working world, spending an entire month’s salary on one or two pairs of shoes is absolutely ridiculous. And even though your feet will look fab, the rest of you will look like an impulsive, childish noob. You need decent quality shoes in black, brown, and nude. Those will work with just about anything in your closet.
- Invest in undergarments – No, we’re not talking about clearing the sale racks at Victoria’s Secret. We’re talking shapewear and bras. These are your foundation pieces for everything, and if they are ill-fitting, everything looks off. They don’t have to look pretty…they have to work. So go for form over fashion here. And don’t just go after the size you think you are… go get fitted for a bra, which is a free service in many stores.
- Know when to splurge and when to scrimp – There are certain wardrobe pieces that will never go out of style: black trousers, pencil skirts, a classic cashmere sweater, a fitted white button-down shirt, a large leather tote, etc. As you begin shopping with a more skilful eye, and as you begin earning more money, start filtering these “splurge-worthy” pieces into your closet. For now though, stick to the basics, and, most importantly… IGNORE LABLES. Besides, after you get through with the targeted sales, the flattering silhouettes, the shapewear, and the tailor, you’ll look like a million bucks!
