Shop With Style

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

You’ve probably heard people with brown eyes lament and long for any other eye color. You might even hear them say, “Brown eyes are boring.” Well, actually, they’re probably the most versatile color to play off and enhance eye makeup! People with brown eyes don’t just have one perfect eye makeup look…they have dozens! So, truly, when you figure out what enhances those brown eyes, the rest is pure fun!

• What hue are your brown eyes? – To find what makeup look works best, we’ve got to figure out what shade of brown eyes you have. A good rule of thumb is that whatever your shade of eye (deep, medium, light), your best colors are usually found on the same level of colors. For instance, deep brown eyes usually look best with darker shadows, and can withstand darker liner…and so on.
• What shape are your brown eyes? – For the purposes of eye shadow application techniques, you will need to do some research on the shape of your eyes. Are they small, large, protruding, almond, hooded, wide set, close set? Once you find the shape, you will find the application technique that best enhances them.
• Don’t skip the basics – What are the basics? Primer and under-eye concealer, to be precise. Before any eye makeup look, on any eye color, you need to make sure that there’s a clean canvas. Primer ensures your shadow and liner stays put (or else why put it on in the first place?), and concealer eliminates any darkness or unevenness that may distract from your lovely eyes.
• Find your best colors – Each brown eye hue has a corresponding set of optimal colors that will help create the perfect eye makeup look for you. Dark brown – forest greens, dark grays, deep plums. Medium brown – purples, greens, coppers. Light brown – neutrals, golds, vibrant greens.
• Liner – Depending on the shape and shade of your eyes, as well as the eye look you are aiming for, there are a plethora of eyeliner colors and techniques you can employ! Just remember to stick with the colors levels that correspond to your eye shade (for instance, the lighter your eye color, the more you will need to avoid black liner). And don’t be afraid to add color with the liner: a plum or vibrant purple, a navy or bright blue.
• When in doubt, go for smokey! – It’s hard to beat a smokey eye, no matter what your eye color. Brown eyed beauties like Keira Knightly, Natalie Portman, and Kim Kardashian all love to rock a smokey look. Following the guidelines from steps 1-4 above, you should be able to create a smokey eye that you can turn to time and time again.
• Brows are crucial – Nothing ruins a beautiful eye look faster than a messy brow. Detect your perfect eyebrow shape, trim and groom them, define the arch. If your eyebrows are naturally light, they may tend to wash out your look. So, invest in an eyebrow tinting kit. Darkening by even one or two shades will make a huge difference to for your perfect eye makeup look, and your whole face, in general.
• Mascara is a must – You can’t have a perfect eye look without mascara of some sort. If your lashes are naturally light, consider sticking to a dark brown mascara (instead of black). And even if you don’t think it will make a difference, curl your lashes first! What good is knowing how to curl your eyelashes, if you don’t take a moment to do it? It will open up the look of your eyes like you won’t believe!
• A finishing touch of highlighter – No eye makeup is complete without highlighter. Sweep a light shimmering cream or pink color under your brow and in your tear duct to finish your look.

So, you have brown eyes, do you? You’ve got the best of the best, kid. The only eye color with no contrasting or complimentary eye color on the color wheel, as a brown-eyed baby, you can practically wear any color! Your perfect eye makeup is pretty much all of them…so get out there and flaunt it!

Here’s the thing about nude lipstick…everyone’s “nude” is different. The nude that’s perfect for your very fair-skinned best friend might leave you looking like you’ve been dead for 3 days. And your perfect nude might make your very fair-skinned best friend look as if she went on a Doritos binge and forgot to wipe her mouth. So finding your nude can be tricky. Luckily, we’ve got a few tips that should make the hunt a little less confusing.

• Texture – There are some options when it comes to texture: sheer, opaque, creamy, matte. If you try a sheer nude, for example, it will allow more of your own natural lip color to show through. Therefore, it’s more of a tinted lip balm than a nude lipstick. That means we’re looking for something opaque to make more of a statement. Next consider finish: creamy or matte? Matte is great when it comes to bold colors like red and fuchsia, but in a nude, matte can sometimes make your lips look chalky and dry. So start your search focusing on a creamy, opaque lipstick.
• Prep – Any lipstick looks better with smooth, exfoliated lips. In fact, you really can’t judge it at all if your lips are dry and cracked. And no, just putting lipstick on over your dry, cracked lips won’t make them any more moisturized. Lipstick doesn’t work that way…if it did, it would be called moisturizer. So before you begin your adventure to find the nude of your dreams, be sure your lips are ready for action. Exfoliate them with a simple mix of sugar and olive oil. Rub in gentle circles with your finger, wipe clean with a cloth and warm water. (Another tip for making any lipstick look better: apply a lip moisturizer beforehand. After you rub your lips together, wipe the extra moisturizer off, or else the lipstick you’re trying will be too gloopy).
• Tone – Know your skin tone. You might be fair, but are your undertones more blue, yellow, or neutral, more cool or warm? Likewise, you might have darker skin, but are your undertones more yellow, blue, or neutral? That’s the tricky bit. The easiest way to know for sure is to head to a makeup counter and get matched for a foundation (it’s free). The makeup person should be able to pinpoint your exact skintone and undertones, which is not only something you will need to know for your makeup in general, but it will also help to find a nude lipstick that’s perfect. Since all lipsticks have undertones (blue, yellow, neutral), knowing yours should give you a range of colors that will work with your skintone, so you might actually be able to find 2 or 3 perfect nudes for you right at the makeup counter.
• Get together – If you are by yourself in your local drugstore, telling one nude lipstick from another can be more challenging. Pulling one color at a time won’t really help much either, since all nudes pretty much look the same when examined on their own. What you need is a contrast. So, pick 2 or 3 colors you think might work for you and hold them up next to each other. This way, you can definitely see if one is more pinky, or one is more orangy, or one looks juuuuust right.
• Try – You know the old adage… if at first you don’t succeed, try, try again. Finding your perfect nude lipstick is not something you can do without trying on a good number of the contenders. Don’t be afraid to try (and wipe off) multiple possibilities. Hey, you’ve gotta kiss some frogs before you find the Prince, right?
• Add makeup – Any nude lip is going to look 1000 times better with a bit of makeup on the rest of your face, because even the best nude lipstick can completely wash you out if it’s all by itself. A good rule of thumb is that if you are emphasizing your lips, go with a lighter eye, and if you are emphasizing your eyes, go with a lighter lip. Since nude is about as light as you can go with a lip, try putting a little more “oompfh” into your eye makeup. If you would rather do a moderate eye and emphasize your cheeks, then definitely be sure to add bronzer, cheek color, and highlight to really make those cheek bones pop. (Another tip – if you have cool tones to your skin, you might find that a warm-toned cheek color looks amazing. And vice versa, for warm skin tones, a cool-toned cheek color will really balance your makeup out).