MAC Cosmetics, was founded in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in 1984 with the assistance of chemist Vic Casale.The first U.S MAC store opened in 1991, in New York. The company's products were initially aimed at professional make-up artists, but are now sold to consumers worldwide.
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You’ve probably heard people with brown eyes lament and long for any other eye color. You might even hear them say, “Brown eyes are boring.” Well, actually, they’re probably the most versatile color to play off and enhance eye makeup! People with brown eyes don’t just have one perfect eye makeup look…they have dozens! So, truly, when you figure out what enhances those brown eyes, the rest is pure fun!
- What hue are your brown eyes? – To find what makeup look works best, we’ve got to figure out what shade of brown eyes you have. A good rule of thumb is that whatever your shade of eye (deep, medium, light), your best colors are usually found on the same level of colors. For instance, deep brown eyes usually look best with darker shadows, and can withstand darker liner…and so on.
- What shape are your brown eyes? – For the purposes of eye shadow application techniques, you will need to do some research on the shape of your eyes. Are they small, large, protruding, almond, hooded, wide set, close set? Once you find the shape, you will find the application technique that best enhances them.
- Don’t skip the basics – What are the basics? Primer and under-eye concealer, to be precise. Before any eye makeup look, on any eye color, you need to make sure that there’s a clean canvas. Primer ensures your shadow and liner stays put (or else why put it on in the first place?), and concealer eliminates any darkness or unevenness that may distract from your lovely eyes.
- Find your best colors – Each brown eye hue has a corresponding set of optimal colors that will help create the perfect eye makeup look for you. Dark brown – forest greens, dark grays, deep plums. Medium brown – purples, greens, coppers. Light brown – neutrals, golds, vibrant greens.
- Liner – Depending on the shape and shade of your eyes, as well as the eye look you are aiming for, there are a plethora of eyeliner colors and techniques you can employ! Just remember to stick with the colors levels that correspond to your eye shade (for instance, the lighter your eye color, the more you will need to avoid black liner). And don’t be afraid to add color with the liner: a plum or vibrant purple, a navy or bright blue.
- When in doubt, go for smokey! – It’s hard to beat a smokey eye, no matter what your eye color. Brown eyed beauties like Keira Knightly, Natalie Portman, and Kim Kardashian all love to rock a smokey look. Following the guidelines from steps 1-4 above, you should be able to create a smokey eye that you can turn to time and time again.
- Brows are crucial – Nothing ruins a beautiful eye look faster than a messy brow. Detect your perfect eyebrow shape, trim and groom them, define the arch. If your eyebrows are naturally light, they may tend to wash out your look. So, invest in an eyebrow tinting kit. Darkening by even one or two shades will make a huge difference to for your perfect eye makeup look, and your whole face, in general.
- Mascara is a must – You can’t have a perfect eye look without mascara of some sort. If your lashes are naturally light, consider sticking to a dark brown mascara (instead of black). And even if you don’t think it will make a difference, curl your lashes first! What good is knowing how to curl your eyelashes, if you don’t take a moment to do it? It will open up the look of your eyes like you won’t believe!
- A finishing touch of highlighter – No eye makeup is complete without highlighter. Sweep a light shimmering cream or pink color under your brow and in your tear duct to finish your look.
So, you have brown eyes, do you? You’ve got the best of the best, kid. The only eye color with no contrasting or complimentary eye color on the color wheel, as a brown-eyed baby, you can practically wear any color! Your perfect eye makeup is pretty much all of them…so get out there and flaunt it!
If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!
- Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
- Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
- Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
- Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!
Many people believe that they cannot wear yellow at all because of their complexion, skin tone, hair color, or some other reason. However, it is actually one of the most beautiful colors for all skin tones, you just have to know how to wear it. Sometimes it means not wearing it right next to your face and other times it means wearing a slightly different shade.
Here are five simple ways to add this beautiful color to your wardrobe:
In Your Removable Accessories
If you still aren’t willing to commit to yellow, adding something small and distinct can really help you to extend your wardrobe. Something as simple as glasses can draw the eye to your face, but you don’t always have to wear them. Make sure that your glasses fit properly so that they aren’t sliding around your face.
On Your Head
Maybe wearing yellow in a professional setting still isn’t your favorite idea. That’s fine! Instead, adding something with just a good yellow undertone can really help to push you to bring it into your wardrobe more. Start small by incorporating a great, fun beanie into your wardrobe. Beanies are great because we don’t take ourselves too seriously when we wear them.
In Your Jewels
Of course, we all love to wear some bling. However, there is something truly special about a yellow diamond or jewel. It is so delicate and special, adding a bit of sparkle where we just need it. Many people are willing to dip their toes into wearing more yellow when they do it with a great pair of statement earrings, a good ring, or even with some resin bangle bracelets.
Go For Kitschy
Once again, if you aren’t completely comfortable wearing yellow, you can combine two of the other tricks we’ve taught: use something removable and something that isn’t serious. A funny purse or clutch is a great way to attract attention and feel comfortable with adding a color you don’t usually use. There are plenty of options out there in the world of clutches – little bags that will add that pop of color without going too far.
Keep It Away From Your Face
Keeping yellow away from your face may make you more comfortable. In fact, you might even forget that you are wearing it at all. Many people don’t think about their shoes unless they are uncomfortable, so that is a great place to put some yellow. Bright shoes are another way to make your wardrobe seem interesting but still seem professional – so go for something like yellow heels or a good pair of loafers.
How are you going to incorporate yellow into your wardrobe?