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About Mara Hoffman

Travel the world in the bohemian beauty, captivating colors, rich heritage and legendary luxury of Mara Hoffman. Mara Hoffman is a New York fashion designer whose line, Mara Hoffman, launched in 2000. Hoffman studied fashion design and graduated from Parsons School of Design in New York City and Central Saint Martins College of Art and Design in London. Mara Hoffman has evolved from swimwear and clothing collections featuring hand-dyed couture pieces to her current collections which concentrate heavily on original silk prints. "Mesican Mamas" is the theme for the Mara Hoffman Spring/Summer 2012 collection. This captivating collection took inspiration from the personal styles of Mexican women such as artist Frida Kahlo. These gorgeous garments are detailed with colorful custom prints that are designed in-house. If you love solids, there are rich hues in white, red, blue, orange and black. Details such as seed beading, embroidery and weaving play a large part of this luxurious collection. The Mara Hoffman collection includes gorgeous garments that draw inspiration from nature, world travel and fantasy. Fulfill your dreams with Mara Hoffman drapy blouses, button-down shirts, signature poncho tops and tunics. Drape yourself in desirable dress styles, such as long dashikis, ruffle gowns, tea-length column dresses and short strapless dresses. Create your own captivating character with Mara Hoffman jumpsuits, rompers, easy tunics, high-waisted slouch pants and solid silk shorts. Don't let your dreams fade, fine-tune them in the masterful tale of Mara Hoffman.

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How to Find Your Ideal Perfume This Fall

For thousands of years, women have been utilizing various oils, essences, and balms to enhance their scent. Before that, well…we’re afraid things were pretty stinky. Today, though, women are spoiled for choice in perfumes! And therein lies the challenge…with the holidays approaching, and hundreds of perfumes on the market to choose from, how do you find the best ones for you? The answer is actually simpler than you might imagine. Your style in fashion is the key in unlocking your ideal fragrance this Fall!

  • Fun and Flirty – You are definitely girly. You love playing up your feminine side. Then sugary and fruity fragrances are for you! Your fragrance should highlight notes of pear, sugarcane, vanilla bean, passion fruit, plum, and/or caramel. Some leading contenders: Prada Candy Kiss, Yves Saint Laurent Black Opium, and Viktor & Rolf Flowerbomb Fireworks.
  • Classic and Elegant – You are very ladylike. You gravitate towards the classic wardrobe choices, like cashmere cardigans and pearls. Your fragrance will evoke images of Grace Kelly and Audrey Hepburn, with their notes of iris, peonies, jasmine, lily, and mimosa. Some leading contenders: Jo Malone London Mimosa & Cardamom, Chanel Chance Eau Vive, and Gucci Bamboo.
  • Sexy and Glam – Your chosen weapons on a Friday night out are a killer pair of stilettos and a stunning LBD. You don’t mind getting attention…in fact, you love it! Your fragrance will have loads of spice to it, just like you! Look for notes of black pepper, leather, incense, saffron, and cinnamon. Some leading contenders: Marc Jacobs Decadence, Dior J’Adore Touche de Parfum, and Dolce & Gabbana Velvet Exotic Leather.
  • Modern and Bold – Your fashion and accessories are always very now. You dare to wear even the boldest colors, patterns, and cuts without a second thought. Your fragrance will make a statement, as you do every time you walk into a room. Look for notes of lush florals combined with more masculine scents like sandalwood, cedar, and amber. Some leading contenders: Michael Kors Rose Radiant Gold, Tom Ford Noir Pour Femme, and Donna Karan Liquid Cashmere Black.
  • Boho Chic– You epitomize the free spirit in every woman. If the style is loose and flowy, with rustic or ethnic prints, it’s fabulous to you. Your fragrance will be spicy and earthy, with notes of patchouli, pepper, citrus, and sandalwood. Some leading contenders: Tory Burch Absolu, Lancome La Vie Est Belle Eau de Parfum, and Calvin Klein Euphoria Essence.

 

How to Fabulously Dress a Boyish Figure

Oh great…just in time for the Victoria’s Secret runway show. Curves, curves, curves. That’s all you seem to see and hear about in the fashion magazines today. Celebrity style magazines also have more than their fair share of curves, thanks to such glamazons as Kim Kardashian, Jennifer Lopez, and Beyonce gracing the glosses pages. But if you’ve got a boyish figure, you might find it hard to identify, let alone rock those feminine, figure-hugging styles with any confidence. The good news is that you don’t have to wear Lycra to look like a glamorous woman. It’s all about fit, creative camouflage, and illusion! Here are the basics:

What identifies a boyish figure?  Typically, boyish figures are also known as “lean” or “athletic.” Shaped more like a ruler than an hourglass, your hips are narrow and your waist is small, as are your breasts.

What to avoid:

  • Strapless anything
  • Shapeless clothes, clothes that are too loose
  • Body-con from top to bottom, you need to always wear at least one piece that is more structured with one piece that can create curves

Tops: One of the best features of that lean figure of yours will be your shoulders, so tops with high necklines, crew necks, boat necks, sleeveless, and halter tops will help to show off your shoulders will creating the illusion of a slightly larger bust. Also don’t forget great camouflaging helpers like ruffles and peplums. Not only will they add a distinct air of the feminine about you, but they act to add dimension without adding bulk or swallowing you up.

Jackets: Tailoring is key, as it is with jackets for every other body type. You are looking to add curves, so look for a structured jacket, or  a shorter jacket that nips in at the waist (with a tie or a button), and then softly flairs out. Cropped cardigans also help to “create” a waist for you. Another benefit of your lean figure is that your jackets can definitely have embellishments, and you can accessorize both jackets and cardigans by layering on a thin belt…again, helping to create curves where there aren’t many.

Bottoms: It might be tempting to go for tight or boxy mini-skirts, but instead, you should opt for softer yet flattering silhouettes, like circle or skater skirts. If you’re looking to go longer, fishtail or mermaid shapes are so flattering and absolutely girly. In terms of pants, you can definitely pull off cropped straight cuts, but don’t discount the effect of a great pair of structured, boot-cut trousers. Skinny jeans, leggings, and jeggings will work well, as long as they are paired with a slightly more flowy top, or layers like a ruffled blouse and a short cardigan. Low rise jeans with wide waistbands are a good choice too, and don’t forget that a bit of detailing on the hips and butt will also help to give the illusion of a curvier figure.

Dresses: Obviously, the best dress for the boyish frame will create curves. That means a flowy fabric, nipped in at the waist. Don’t shy away from ruffles, embellishment, or fullness at the bust, since your narrow hips will balance it out. Look for empire and A-line shapes, or dresses with a fuller skirt. The most important thing to keep in mind is that you need movement in your dress, not something too clingy. Dresses with movement will skim your boyish figure but nip in at the waist, giving the appearance of more curves.

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

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