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About Marika

Marika is an activewear brand designed for women by women in the heart of fashion and fitness in Los Angeles, California. The original women?s fitness apparel brand, founded in 1982 at the height of the aerobics boom, Marika continues to exude inspiration, energy and confidence into present day.

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How to Find the Perfect Nude Lipstick for You

Here’s the thing about nude lipstick…everyone’s “nude” is different. The nude that’s perfect for your very fair-skinned best friend might leave you looking like you’ve been dead for 3 days. And your perfect nude might make your very fair-skinned best friend look as if she went on a Doritos binge and forgot to wipe her mouth. So finding your nude can be tricky. Luckily, we’ve got a few tips that should make the hunt a little less confusing.

  • Texture – There are some options when it comes to texture: sheer, opaque, creamy, matte. If you try a sheer nude, for example, it will allow more of your own natural lip color to show through. Therefore, it’s more of a tinted lip balm than a nude lipstick. That means we’re looking for something opaque to make more of a statement. Next consider finish: creamy or matte? Matte is great when it comes to bold colors like red and fuchsia, but in a nude, matte can sometimes make your lips look chalky and dry. So start your search focusing on a creamy, opaque lipstick.
  • Prep – Any lipstick looks better with smooth, exfoliated lips. In fact, you really can’t judge it at all if your lips are dry and cracked. And no, just putting lipstick on over your dry, cracked lips won’t make them any more moisturized. Lipstick doesn’t work that way…if it did, it would be called moisturizer. So before you begin your adventure to find the nude of your dreams, be sure your lips are ready for action. Exfoliate them with a simple mix of sugar and olive oil. Rub in gentle circles with your finger, wipe clean with a cloth and warm water. (Another tip for making any lipstick look better: apply a lip moisturizer beforehand. After you rub your lips together, wipe the extra moisturizer off, or else the lipstick you’re trying will be too gloopy).
  • Tone – Know your skin tone. You might be fair, but are your undertones more blue, yellow, or neutral, more cool or warm? Likewise, you might have darker skin, but are your undertones more yellow, blue, or neutral? That’s the tricky bit. The easiest way to know for sure is to head to a makeup counter and get matched for a foundation (it’s free). The makeup person should be able to pinpoint your exact skintone and undertones, which is not only something you will need to know for your makeup in general, but it will also help to find a nude lipstick that’s perfect. Since all lipsticks have undertones (blue, yellow, neutral), knowing yours should give you a range of colors that will work with your skintone, so you might actually be able to find 2 or 3 perfect nudes for you right at the makeup counter.
  • Get together – If you are by yourself in your local drugstore, telling one nude lipstick from another can be more challenging. Pulling one color at a time won’t really help much either, since all nudes pretty much look the same when examined on their own. What you need is a contrast. So, pick 2 or 3 colors you think might work for you and hold them up next to each other. This way, you can definitely see if one is more pinky, or one is more orangy, or one looks juuuuust right.
  • Try – You know the old adage… if at first you don’t succeed, try, try again. Finding your perfect nude lipstick is not something you can do without trying on a good number of the contenders. Don’t be afraid to try (and wipe off) multiple possibilities. Hey, you’ve gotta kiss some frogs before you find the Prince, right?
  • Add makeup – Any nude lip is going to look 1000 times better with a bit of makeup on the rest of your face, because even the best nude lipstick can completely wash you out if it’s all by itself. A good rule of thumb is that if you are emphasizing your lips, go with a lighter eye, and if you are emphasizing your eyes, go with a lighter lip. Since nude is about as light as you can go with a lip, try putting a little more “oompfh” into your eye makeup. If you would rather do a moderate eye and emphasize your cheeks, then definitely be sure to add bronzer, cheek color, and highlight to really make those cheek bones pop. (Another tip – if you have cool tones to your skin, you might find that a warm-toned cheek color looks amazing. And vice versa, for warm skin tones, a cool-toned cheek color will really balance your makeup out).

 

How to Rock the Dark Lip Trend this Winter

You’re seeing it everywhere right now. The dark lip trend is in magazines, on the runways, even strutting up and down the city streets and sipping at the local coffee shop. You might be thinking, “That trend isn’t for me. I’ll never be able to pull that look off.” But guess what? You soooo can!  And here’s how…

  • Pick the right shade – Rest assured, there is a lush, dark hue for each and every skin tone out there. If you have fair to medium tone skin, try versions of purple-based merlot colors. For those with medium to olive skin tones, try hues of burgundy with a more terra cotta base. Deep tone skin can really push the boundaries of deep and dark, so try a merlot with a bit of black or brown.
  • Exfoliate, Exfoliate, Exfoliate – You’ll hear this tip in almost every lip color guide…because it honestly makes a huge difference to how color glides on and looks. If your lips are dry, cracked, and flaky, any lip color will get stuck in the cracks and crevices…but a dark lip color will look positively atrocious. Scrub gently with a product like Fresh Sugar Lip Polish, or Bliss Fabulips. You can also use something simple like olive oil and sugar. Then wipe with a warm, damp cloth and follow with a non-waxy moisturizer.
  • Check your upper lip – You may not think it will make a difference, but trust us, it will. Wearing a dark lip color will draw attention to…yep, you guessed it…your lips. Not only can the dark color get snagged on the tiny hairs, but the hairs can also cast a shadow on that upper lip. Both of which will draw the wrong type of attention. And bleaching the hair won’t work. So, go the distance and remove the hair completely.
  • Let your skin glow – Dark lips will tend to highlight any blotchiness or imperfections in the skin, so even it up and make it glow as much as possible. That means scrubbing and exfoliating your face, removing any little patches of dry skin, then applying a skin brightening BB or CC cream, which will also help to even things up and get you glowing. After all, you want a clean, even canvas for those bold lips!
  • Even the base – Everyone’s lips have some sort of natural hue, and sometimes, that hue can throw off a perfectly wonderful deep Winter lip color. So after applying foundation, dab on a bit to your lips and blend. You’re not looking to completely white-out your own hue, you just want to tone it down a bit so that the lip color reads true when you apply it.
  • Strategically line – Lining when applying a dark lip color can be tricky. If you make a mistake, it will be very The best way to line a dark lip is to start with a nude color. Line just outside your natural lip line and blend away from your lip. The will not only help to keep the lip color from running, it will also make the color itself pop. Next, apply a liner in a similar shade to your lip color to just the area of your cupid’s bow and the middle portion of your bottom lip. Next, apply the lip color with a lip brush, to give you more control over color placement.

And there you go! Perfectly luscious, perfectly beautiful deep, dark lips for the Winter season.

 

Genius Tips for Wearing a Hat with Style

It’s finally Fall. Time for layering and bundling up, and that includes your head! Not only are hats a practical way to keep warm (they prevent heat from leaving your body through the top of your head), but they are one of the most effortless ways to add flair to your outfit. But, in case your chapeau-topped ensemble isn’t quite working, there are some tips that can take it from drab to fab in no time.

  • Think Seasonal – First and foremost, Fall and Winter hats should be wool, cloth, or felt-type material. Save the straw hats for Spring and Summer, since the open weave of those materials can allow heat to escape your head.
  • Find the Fit – Hats come in so many sizes and fits, it can literally make your head spin. Just because a hat looks cute, doesn’t mean that it will fit your head properly. Make sure when choosing a hat that you can actually try it on…that means if you’re buying online, you need to either A) make sure the sizes are listed and you know your hat size, or B) you are buying from a site you are familiar with, and you are familiar with their sizing. If it’s too big, it will do nothing but slide down into your eyes, or blow off in a gust of wind. If it’s too tight…well…it will just look plain silly.
  • Consider Hair Length – Wearing a hat can change the whole look of your face, especially when taking into account your hair length. You will often find that close-fitting hats with less material compliment shorter hair, while larger, wide-brimmed hats look great on longer-length hair… but as with most things, you’ve got to experiment to see what works.
  • Consider Hair Style – If your hair is long enough to style, you have more options than long-and-loose. You can opt for a messy low bun at the back or side, or a loose braid, also at the back or side. Again, get in there and experiment!
  • Consider Your Outfit – Sometimes a hat can clash with what you’re wearing, so it’s important to take into consideration the style of your outfit. A loose beret or knit hat looks sharp with a body con shirt and skinny jeans or trousers. Boho styles are really complimented by floppy, wide-brimmed hats. And something sleek and tailored would be well suited to a close-fitting cloche style.
  • Color – Since it is Fall, with Winter on the way, you might as well try to embrace and incorporate some of the colors of the season. Yes, black is a classic, as is grey, and they can usually go with anything, but be bold and look for berries, rust colored, and dusky-hued varieties.
  • Give it Your Style – As with so many points above, it all comes down to experimentation. If you feel like adding a brooch or feather to a hat…do it. Make it yours. You will ultimately (hopefully) own whatever look you rock, so rock it with confidence!

 

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