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Ouidad is dedicated to understanding and addressing the unique concerns of all kinds of curly hair. We are passionate about making individuals feel their most beautiful and are committed to celebrating and empowering the curl community to embrace and be proud of their natural curly hair.

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Fashion To Help You Embrace Your Inner Witchy Woman

Almost everyone loves to wear black – it is a color that is almost always in style, always has great design, and makes your body look much better. However, there is more to embracing your inner witchy woman than just wearing black – it is going above and beyond and looking like you are well put together, strong, and ready to take on anyone or anything that steps in your way.

How can you bring more black and that witchy style into your wardrobe? Here are a few different ways to upgrade your black from simple to positively witchy:

Think Slinky

Witches are inherently attractive and sensual characters. You have to embrace your sensuality and feel great in whatever you wear. The best way to do that is to wear a dress that not only hugs your curves, but it gives you curves you didn’t even know you had. Even better, find a dress that makes you feel like you can conquer the world.

Dresses with some pleating or gathering that covers up your problem areas and show off your great ones – like a high slit on the leg or a low cut back will help you to feel that confidence.

In Hidden Places

One of the best things about witchy fashion is that you don’t have to worry about someone judging you if you are completely confident in what you are wearing. However, hiding your strength can sometimes work in your favor even more than showing it off can.

Adding some subtle black socks or even lingerie can help you to bring that strength from within yourself and show the world just what you are made of.

Go For the Literal

One great way to embrace witches is to literally wear them and show them off whenever you can. Telling people that you know your strength can be incredibly special as well. It doesn’t have to be a giant Halloween-esque sweater like your grandmother used to wear (but it totally can be). Instead, go for something chic and simplistic that has a lot of design thought put into it – like this fantastic Alexander McQueen scarf.

 

On Your Lips

Witches always know just how beautiful they are, and wearing makeup that grabs the attention of everyone in the room is a fantastic way to highlight your natural beauty. A great dark red lipstick that is a little vampy and a little witchy is always classic. Wine shades, blacks, and even dark browns can also be a great addition to your style.

Just remember to exfoliate before you apply these lipsticks!

Don’t Forget the Shoes

What witchy woman would be complete without a fantastic pair of heels? Witches rarely walk around in flats, after all. Find shoes that are spiked, pointy, and completely luxurious. Shoes change everything about the way your body moves, how your outfit looks, and even how other people view you.

 

You don’t have to wait for Halloween to come to embrace your inner witch. Instead, you can celebrate it all year round.

How to Fabulously Dress an Apple-Shaped Figure

We know the frustration that can sometimes come from looking at the fashion magazines and then trying those looks on our own body type. More often than not, those fashion mag styles just don’t look right on us. Some even manage to look downright hideous. But it’s not your body shape that’s to blame. Would you blame your size 8 foot for not fitting a size 5 shoe? Of course not. The key to looking better is to know what works on your unique apple-shaped body. Once you know that, you can take inspiration from the fashion mag pics and make those outfits your own!

What identifies an apple-shaped figure?  Typically, apple-shaped figures are known as “top heavy.” You likely have broad shoulders and a full bust, waist, and upper back. You might also have thinner arms, legs, and hips, since you tend to gain weight around your middle. The key to dressing an apple shape is to draw attention away from your waist.

What to avoid:

  • Patterns/pictures that will draw attention to your middle
  • Any belt, especially those that are thick, will only highlight your mid-section
  • Clingy material
  • Shirts/dresses that are much too big, thinking that more fabric will camouflage your belly. It won’t…it will only make you look bigger.

Tops: Go for v-necks and slightly plunging necklines; those will help to elongate the look of your torso while camouflaging your middle. And even though you are an apple shape, you can still emphasize that small portion of your upper waist, right under your bust line with empire-waist tops. You can also try wrap tops that drape loosely over your belly.

Jackets: Belted jackets can help create the look of a thinner waist. But in general, coats, jackets, and blazers look great on you when worn open, as this creates a long visual vertical line, lessening the roundness of your middle. In terms of length, make sure the coat ends mid-thigh or longer. Shorter coats only serve to draw attention to your middle.

Bottoms: Pants are one article of clothing for you that can contain lots of embellishment, especially around pockets. Look for trousers with a flat-front and slightly flared bottoms, which will help to create balance with your mid-section. Wide legs would also tend to work well at balancing you out.

Dresses: Look for A-line, empire, and wrap dresses. All of these will help to create the illusion of a waist, without drawing attention to your belly since they nip in and then flow out and away from your problem area. Skirts should be A-line, and you can even get away with shorter lengths, since your legs are an asset!

 

How to Rock the Dark Lip Trend this Winter

You’re seeing it everywhere right now. The dark lip trend is in magazines, on the runways, even strutting up and down the city streets and sipping at the local coffee shop. You might be thinking, “That trend isn’t for me. I’ll never be able to pull that look off.” But guess what? You soooo can!  And here’s how…

  • Pick the right shade – Rest assured, there is a lush, dark hue for each and every skin tone out there. If you have fair to medium tone skin, try versions of purple-based merlot colors. For those with medium to olive skin tones, try hues of burgundy with a more terra cotta base. Deep tone skin can really push the boundaries of deep and dark, so try a merlot with a bit of black or brown.
  • Exfoliate, Exfoliate, Exfoliate – You’ll hear this tip in almost every lip color guide…because it honestly makes a huge difference to how color glides on and looks. If your lips are dry, cracked, and flaky, any lip color will get stuck in the cracks and crevices…but a dark lip color will look positively atrocious. Scrub gently with a product like Fresh Sugar Lip Polish, or Bliss Fabulips. You can also use something simple like olive oil and sugar. Then wipe with a warm, damp cloth and follow with a non-waxy moisturizer.
  • Check your upper lip – You may not think it will make a difference, but trust us, it will. Wearing a dark lip color will draw attention to…yep, you guessed it…your lips. Not only can the dark color get snagged on the tiny hairs, but the hairs can also cast a shadow on that upper lip. Both of which will draw the wrong type of attention. And bleaching the hair won’t work. So, go the distance and remove the hair completely.
  • Let your skin glow – Dark lips will tend to highlight any blotchiness or imperfections in the skin, so even it up and make it glow as much as possible. That means scrubbing and exfoliating your face, removing any little patches of dry skin, then applying a skin brightening BB or CC cream, which will also help to even things up and get you glowing. After all, you want a clean, even canvas for those bold lips!
  • Even the base – Everyone’s lips have some sort of natural hue, and sometimes, that hue can throw off a perfectly wonderful deep Winter lip color. So after applying foundation, dab on a bit to your lips and blend. You’re not looking to completely white-out your own hue, you just want to tone it down a bit so that the lip color reads true when you apply it.
  • Strategically line – Lining when applying a dark lip color can be tricky. If you make a mistake, it will be very The best way to line a dark lip is to start with a nude color. Line just outside your natural lip line and blend away from your lip. The will not only help to keep the lip color from running, it will also make the color itself pop. Next, apply a liner in a similar shade to your lip color to just the area of your cupid’s bow and the middle portion of your bottom lip. Next, apply the lip color with a lip brush, to give you more control over color placement.

And there you go! Perfectly luscious, perfectly beautiful deep, dark lips for the Winter season.

 

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