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About Ride

Ride is dedicated to meaningful innovation, burning through the hype to find real technologies that address individual rider needs. Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision — to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry.

Why Shop Ride at Backcountry

Need gear that is cute and tough? Backcountry is a fantastic online retailer where you can get everything from coats to hats to sneakers to accessories from Ride and more. They really blend rugged and fashion together in a way that few other companies can. Make sure to be on the lookout for the sales that they have at the end of a season – you will find some of the best deals on the internet here – especially on some of the most well-known names in outdoors, including Ride.

Finally, all of their items are curated by people who actually know what they are talking about when it comes to outdoor gear. Make sure to read over the descriptions to see if the items fit what you need.

Where are you going to shop? There are so many options out there, but these are some of the best when you are looking for Ride that might be hard to find in a traditional brick and mortar store.

SHOP NOW RIDE at BACKCOUNTRY

The Hottest Deals for Ride

Yes, that's right, we searched all over the web and found the hottest deals for Ride

5 Ways Coconut Oil Can Amp Up Your Beauty Routine

When the buzz about the uses and benefits of coconut oil first started up, lots of people just assumed it was either hype, or a bunch of nonsense from the “all-natural” advocates out there. Well, as it turns out, it’s neither. You can use it for everything from healthy cooking, to flavoring smoothies and coffee, to cleaning and conditioning wood! Coconut oil and what it can do really is remarkable. And in terms of its beauty uses? The possibilities are almost endless!

What to look for when buying coconut oil?

Once you decide to give this little miracle oil a try, you might be overwhelmed with your choices. To insure you’re using the best product for your skin, look for unrefined organic coconut oil. And also, you will want to get a large container of it, trust us. Not only will you be able to find more uses for it every day, but you’ll find that a little goes a long way.

So what are some of the ways coconut oil can be incorporated into your beauty routine?

  • Body lotion – This one is probably the first use you’d suspect for using coconut oil as a beauty implement. Why not just use a regular store-bought lotion? Many, if not most, of them are petroleum or water-based. Coconut oil, on the other hand, is all natural and can moisturize your skin more effectively without any additives.
  • Shaving cream – Constantly suffer from those tiny red bumps after shaving? Skin too sensitive to use with many shaving creams and lotions? Try coconut oil! Use it as you would any other shaving product. Wet the area, smooth on the oil, and shave. Your skin will be unbelievably soft and supple afterwards.
  • Face mask – Coconut oil is naturally antiseptic, with many antifungal and antibacterial properties. It’s also antioxidant rich, which works wonders for your skin. There loads of great face mask recipes online, all using coconut oil as the base. You are sure to find one or more that will address your skin concerns and skin type beautifully!
  • Makeup remover – Many makeup removers use oils to breakdown the heavy-duty mascaras, shadows, and liners we use these days…but not all the oils they use are good for your skin. Coconut oil, though, being all natural, will remove all your eye makeup completely while not aggravating your skin. Simply apply a bit to a cotton pad, remove your eye makeup, and rinse the area clean of any remaining oil. Remove the rest of your makeup as usual.
  • Makeup brush cleaner – You know that you risk a serious bacteria build-up by not cleaning your makeup brushes at least once a month. The good news is that by combining a little antibacterial soap with a little coconut oil, you can not only get your brushes clean and free from bacteria, but for those brushes made from natural hair, the oils will help to condition the bristles.

 

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

How to Find Your Ideal Perfume This Fall

For thousands of years, women have been utilizing various oils, essences, and balms to enhance their scent. Before that, well…we’re afraid things were pretty stinky. Today, though, women are spoiled for choice in perfumes! And therein lies the challenge…with the holidays approaching, and hundreds of perfumes on the market to choose from, how do you find the best ones for you? The answer is actually simpler than you might imagine. Your style in fashion is the key in unlocking your ideal fragrance this Fall!

  • Fun and Flirty – You are definitely girly. You love playing up your feminine side. Then sugary and fruity fragrances are for you! Your fragrance should highlight notes of pear, sugarcane, vanilla bean, passion fruit, plum, and/or caramel. Some leading contenders: Prada Candy Kiss, Yves Saint Laurent Black Opium, and Viktor & Rolf Flowerbomb Fireworks.
  • Classic and Elegant – You are very ladylike. You gravitate towards the classic wardrobe choices, like cashmere cardigans and pearls. Your fragrance will evoke images of Grace Kelly and Audrey Hepburn, with their notes of iris, peonies, jasmine, lily, and mimosa. Some leading contenders: Jo Malone London Mimosa & Cardamom, Chanel Chance Eau Vive, and Gucci Bamboo.
  • Sexy and Glam – Your chosen weapons on a Friday night out are a killer pair of stilettos and a stunning LBD. You don’t mind getting attention…in fact, you love it! Your fragrance will have loads of spice to it, just like you! Look for notes of black pepper, leather, incense, saffron, and cinnamon. Some leading contenders: Marc Jacobs Decadence, Dior J’Adore Touche de Parfum, and Dolce & Gabbana Velvet Exotic Leather.
  • Modern and Bold – Your fashion and accessories are always very now. You dare to wear even the boldest colors, patterns, and cuts without a second thought. Your fragrance will make a statement, as you do every time you walk into a room. Look for notes of lush florals combined with more masculine scents like sandalwood, cedar, and amber. Some leading contenders: Michael Kors Rose Radiant Gold, Tom Ford Noir Pour Femme, and Donna Karan Liquid Cashmere Black.
  • Boho Chic– You epitomize the free spirit in every woman. If the style is loose and flowy, with rustic or ethnic prints, it’s fabulous to you. Your fragrance will be spicy and earthy, with notes of patchouli, pepper, citrus, and sandalwood. Some leading contenders: Tory Burch Absolu, Lancome La Vie Est Belle Eau de Parfum, and Calvin Klein Euphoria Essence.

 

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