Shop With Style

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

• Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
• Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
• Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
• Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

You’ve got some great pieces in your wardrobe. You know you do. So then why is it that every time you open your closet, you either A) find you have absolutely nothing to wear, or B) stick to your same ol’ “safe” outfits. It might all come down to a very simple reason: you are not taking full advantage of color matching. Once you start looking at colors, and new ways to combine them, a world of possibilities with your existing wardrobe will open up before your eyes!

• Complimentary Colors – Unless you remember high school art class, you might need to get on Google for this. On the color wheel, a complimentary color is one that can be found directly across from your current color, and it is combo guaranteed to look fab. See? It’s science!
• Think Ombre — Admittedly, this is the easy way out, but it will work in a pinch. It might even get your color matching juices flowing! Just as ombre uses varying shades of the same color, try pairing differing hues of the same color in pastels, jewel tones, earth tones, etc.
• J. Crew Cheat Sheet – When in doubt, hit the catalogues! It works to find inspiration in almost anything… decorating, interior design, gardening…so why not fashion? J. Crew in particular is fantastic at coordinating items resulting in the most beautiful array of colors and patterns you’ve ever seen! It’s almost guaranteed that even if you don’t have the exact pieces J. Crew is using, you most likely have the colors. So look at how their experts are pairing the colors, and follow their lead.
• Look to Your Prints – Some of your favorite, most unlikely, most delightful color combinations might be hiding right in front of your eyes! Maybe it’s in your closet, or your accessory drawer, or maybe it’s something straight from a fashion mag or your favorite designer’s runway show. Prints! You know ‘em, you love ‘em…and they can unlock all kinds of winning color combinations for you. Also pay attention to the proportion in which each color is used. Make the most-used colors the inspiration for your big pieces, and let the lesser-used colors inspire you for small pieces and accessories.
• Black and White – It’s classic for a good reason: it works! Pairing black and white is not only striking, but it works on a scientific level, since these two colors are opposites on the color wheel. And they also combine to provide an epic base for adding a pop of color in shoes, belts, jewelry, bags, and other accessories (just do us a favor…don’t take it too far and go all Cruella Deville on us).