Shop With Style

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

• Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
• Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
• Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
• Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
• All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

Ah, the crisp, cool air…the changing leaves… the pumpkin spice EVERYTHING! Winter is on its way, and you have just enough time to start adding some pivotal pieces to your wardrobe that keep you not only warm, but looking fabulous! By incorporating just one or two of these, you can breathe new life into your existing wardrobe and create some WOW this Winter.

• High-heel booties – You’ve seen them everywhere lately, and with good reason. Whether platform, peep-toe, or lace-up, these booties pair well with so many wardrobe staples: skinny jeans, cropped boyfriend jeans, pencil skirts, circle skirts with tights…the list goes on and on.
• Low, chunky-heel booties – These are an absolute must if you intend to rock the leggings-and-oversized-sweater look (and let’s face it…who doesn’t?) this Winter. They can add a bit of “edgy” to any outfit, and even look fab with tights and a flowy circle skirt (try to keep the shirt/sweater more tailored and form-fitting though, to avoid looking sloppy).
• Leather-look circle skirt – No need to break the bank on this one… you can find circle skirts that look amazingly like leather, for a fraction of the price. Just make sure the fit isn’t too tight at the waist. A properly-fitting circle skirt should fall gracefully from your waist; one that is too tight will balloon out and can look completely unflattering. It’s best to pair it with a more tailored top/sweater (a nice contrast to the leather would be a lighter, more lady-like top). Complete the look with tights and either chunky, low-heel booties or taller low-heel boots and your adorableness will be unstoppable.
• Quilted biker jacket – Again, if you don’t have a Kardashian budget, no worries! There are plenty of leather-look options out there. The important elements will be the quilting and the “biker look” (some studding, zippers, “moto” padding, etc.). These jackets can work with almost any outfit, from plaid shirts and skinny jeans to girly dresses and tights. You decide how much “edge” to the outfit with the boots and accessories you add.
• Camel coat – A classic in any era, you just need a camel-colored coat in your life. Period. Whether it’s this season, or next year, or the year after, a mid-length or long-length camel overcoat is perfection. Usually found in wool, and either belted or buttoned (or both), this will literally go with just about everything. Dress it up, dress it down, the camel coat will never disappoint.
• Puffer jacket – If you want the ultimate in form and function, go for the puffer jacket this Winter. Usually filled with down or a down-alternative, you will be sure to stay toasty warm. Pair it with skinny jeans and a fitted top, or an oversized sweater and tights, the puffer jacket is one of those items you’ll be seeing everywhere (and hopefully your closet).
• Drape-front jacket – The perfect blend of tailored structure and flowy softness, the drape front jacket is fantastic. One of the biggest trends we’re seeing this season is the shearling (or faux shearling) drape front. Since the jacket is a bit loose (usually doesn’t have a front closure to nip in the look of the waist), it’s best to pair it with more tailored pieces.
• Aztec print anything – The trend we loved in Summer has stuck around for Winter this year, and we couldn’t be happier. You can find Aztec prints in leggings and tops, but the one we love most is the oversized cardigan! Perfect for lazy Winter days, running errands, or keeping cozy on movie nights out, you can’t go wrong pairing it with tights, a semi-fitted top, chunky scarf, and knee-high low-heel boots. What a fab look!