* Some of the links in our website are affiliate links, meaning, at no additional cost for you, Shop With Style may collect a share of sales from the link in the page

About Vortex

The people at Vortex have been in the optics business since 1986 and we’re one of the few family owned and operated US companies left in the industry. We have a staff of about forty dedicated and hard working people who love to come to work and make great things happen for our customers and dealers. All of our products are designed to our own specifications and inspected and serviced at our modern facility located in central Wisconsin.

SHOP NOW VORTEX at OPTICSPLANET

The Hottest Deals for Vortex

Yes, that's right, we searched all over the web and found the hottest deals for Vortex

10 Smokey Eyes Tips For Hooded Eyes – Wedding Day Edition!

You’ve been dreaming of it for years. Every last detail. The flowers, the colors, the dress. You know you definitely want makeup for smokey eyes. But then your heart slightly sinks: you have hooded eyes…and hooded eye makeup can be tricky. The last thing you want on your fairytale wedding day is anything “tricky.” Thankfully, with just a few helpful tips, your smokey eye wedding day makeup will be nothing short of spectacular, and “tricky” will be a distant memory!

  1. Pick your palette – Instead of trying to match your makeup colors to your flowers or bridesmaid dresses, you should be looking to compliment your eyes and natural coloring. For example, blue eyes are complimented best by browns and bronzes. Green eyes sparkle by adding grays and purples. And a fabulous smokey eye makeup for brown eyes might include a palette of navy blues, plums, or golds.
  2. Primer is a must – Not only will you want extra staying power for your wedding day, your eye makeup will also need it. Since some of your lid folds over on itself, that constant contact rubs off your products much faster than eyes that are not hooded. Product placement is crucial for your eye type, and we need makeup for smokey eyes that will go the distance. Coat your lid with primer, blend, and let dry.
  3. Conceal – Hooded eyes sometimes have a tendency to look tired, and you definitely don’t want to add to that effect by leaving bags or dark circles visible. Without concealer, both morning and evening makeup looks can equally reveal dark shadows under eyes. Using a peach-tone concealer, pat in a semi-circle under each eye and blend thoroughly.
  4. Shadow placement – Here’s where things could get “tricky”…but they won’t. Hooded eye makeup for smokey eyes requires that you apply a matte mid-tone shade on the lid. Take a darker shade and blend slightly above your natural crease. The darker shade on your “hood” will help to make it recede, while still adding the smokiness you desire. Bring the darker shade into the outer corner and along your upper lash line (creating a sideways V). Blend very
  5. Liner – Run a waterproof pencil liner all along your upper lash line and smudge. Do the same on your lower lash line. Then take the darkest shadow (the one you used to make the V), and go over your liner. Smudge and blend to really smoke it out! (The shadow will also help to set the liner).
  6. Mascara – You know you will be shedding some tears today! You also don’t want to add any irritation from the formulation of your mascara. That means you are going to want not only waterproof, but the best organic mascara you can find. Two or three coats should do it.
  7. Lashes add special glamour – If you don’t want to worry about your false lashes straying or lash glue giving out halfway through your day, you might want to consider eyelash extensions. And if you’re looking at lash extensions, for something as special as your wedding, we’re talkin’ mink. Mink eyelash extensions are the best you can buy, made from real mink hair, which closely resembles your own lashes. They last 2-3 months!
  8. Highlight – All eyes are going to be on you today. Be sure that you glow in all the right places…and that includes your eyes! Adding a thin line of pearlescent or iridescent shimmer under your brow and in your tear duct will lighten and brighten your whole eye area. Talk about amazing eye makeup!
  9. Groom those brows! – Well-groomed brows give your wedding day makeup the perfect polish. They frame your face, and they can really make your smokey eye makeup pop. Consider investing in an eyebrow shaping kit to fully define and make the most of your arch.
  10. Setting gives staying power – From the moment you wake up that morning, to the moment the last guest leaves that night, your makeup will need to look as flawless as possible. Try to use only waterproof or long-wear products. Be sure to dust your final face with a translucent powder. There are also several makeup “setting” sprays that can be misted on after all your makeup has been applied, as a little extra insurance.

It’s the day you’ve been waiting for all your life. Now you can go into it with one less thing to worry about. No one will see your hooded eyes…they will only see you…as a lovely bride… looking perfect from “Here Comes the Bride” to “Happily Ever After.”

 

How to Dress Like a British Girl

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

  • Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
  • Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
  • Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
  • Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
  • Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

 

Fashion To Help You Embrace Your Inner Witchy Woman

Almost everyone loves to wear black – it is a color that is almost always in style, always has great design, and makes your body look much better. However, there is more to embracing your inner witchy woman than just wearing black – it is going above and beyond and looking like you are well put together, strong, and ready to take on anyone or anything that steps in your way.

How can you bring more black and that witchy style into your wardrobe? Here are a few different ways to upgrade your black from simple to positively witchy:

Think Slinky

Witches are inherently attractive and sensual characters. You have to embrace your sensuality and feel great in whatever you wear. The best way to do that is to wear a dress that not only hugs your curves, but it gives you curves you didn’t even know you had. Even better, find a dress that makes you feel like you can conquer the world.

Dresses with some pleating or gathering that covers up your problem areas and show off your great ones – like a high slit on the leg or a low cut back will help you to feel that confidence.

In Hidden Places

One of the best things about witchy fashion is that you don’t have to worry about someone judging you if you are completely confident in what you are wearing. However, hiding your strength can sometimes work in your favor even more than showing it off can.

Adding some subtle black socks or even lingerie can help you to bring that strength from within yourself and show the world just what you are made of.

Go For the Literal

One great way to embrace witches is to literally wear them and show them off whenever you can. Telling people that you know your strength can be incredibly special as well. It doesn’t have to be a giant Halloween-esque sweater like your grandmother used to wear (but it totally can be). Instead, go for something chic and simplistic that has a lot of design thought put into it – like this fantastic Alexander McQueen scarf.

 

On Your Lips

Witches always know just how beautiful they are, and wearing makeup that grabs the attention of everyone in the room is a fantastic way to highlight your natural beauty. A great dark red lipstick that is a little vampy and a little witchy is always classic. Wine shades, blacks, and even dark browns can also be a great addition to your style.

Just remember to exfoliate before you apply these lipsticks!

Don’t Forget the Shoes

What witchy woman would be complete without a fantastic pair of heels? Witches rarely walk around in flats, after all. Find shoes that are spiked, pointy, and completely luxurious. Shoes change everything about the way your body moves, how your outfit looks, and even how other people view you.

 

You don’t have to wait for Halloween to come to embrace your inner witch. Instead, you can celebrate it all year round.

Shop Vortex by Category
Shop Vortex At Opticsplanet By Category