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Fashion week officially started yesterday, and Zendaya spent the first night fêting an incredible new achievement. The Euphoria actress has just been tapped as one of Bulgari’s new ambassadors. She attended the Brooklyn party for their new unisex B.zero1 Rock line and to celebrate the new role. Naomi Scott, EXO’s Kris Wu, and Lily Aldridge are the brand’s three other faces.
Zendaya naturally wore a ton of diamonds to the event. Her exquisite necklace was the centerpiece of her outfit, and she wore a belted organza shirt dress and black pants by Rahul Mishra with it.
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Chief executive officer Jean-Christophe Babin explained why Zendaya, Wu, and Scott were tapped as faces of the brand in an interview with Women’s Wear Daily. “We decided for the first time to have a man as the protagonist for this campaign and had gone through a roster of very complementary talents,” he said. “Zendaya is epitomizing the Generation-Z spirit, Naomi Scott is British and Indian—it’s this combination that is evidence of the diversity of Bulgari. It’s not a brand only for Americans or Chinese. It’s a global economy with global diversity and we are acknowledging the universal appeal of the brand.”
This isn’t the only New York City fashion event Zendaya has attended this week. She also went to a Fendi event on Wednesday night. Her reported boyfriend and Euphoria co-star Jacob Elordi also attended the Fendi party—albeit separately from her.
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